Ocado launches the first supermarket iPhone app

Online supermarket Ocado has launched an iPhone app - allowing users to browse their virtual aisles and shop for over 18,000 products. Ocado, which is partly owned by John Lewis and stocks Waitrose-branded products, say the app is just "the first step of a journey that will eventually see Ocado available on several digital platforms". The app stores all of the product info on the iPhone so browsing can be done offline. The order will be complete once a connection is made. I can see this catching on and other supermarkets getting in on the act. Online grocery shopping is a massive business and free apps will surely help to grow the industry further. (via Brand Republic & Ocado)

Tags: Act, Branded Products, Digital Platforms, Free Apps, Grocery Shopping, iPhone, ipod, John Lewis, Journey, Ocado, Online Grocery, Online Supermarket, Stocks, Supermarkets, Virtual Aisles