What is service advisor training and why should you consider investing in it? One sharp advantage is that with a good service advisor you can see an increase in sales made through the business. Plus you can actually gain more customers if your service advisor knows what to do!

Customers will be talking to that service advisor more than most of the other people in your location. So one who knows what they are doing will be appreciated by that customer. Someone who can explain things to them in a way that is easy to understand.

If the customer has been impressed by this service advisor they will refer their friends. Thus the benefits of free word of mouth advertising. Anyone loves to get free advertising, and it can succeed in bringing in more business to your company. Take advantage of it by getting a well-trained service advisor on your staff.

For years the position was seen as one that would only take orders. For that reason a service advisor would never get training of any kind. That hurt the business because they lost out on sales that could have been made by that person if they had been trained.

There are situations in which a trained service advisor will be able to discuss more service with the customers that come in. Getting them something else besides what they had come into to buy. But it will also help the customer out, and they will appreciate that too.

You need to focus on the fact that a service advisor is actually also a sales person. They may be the one person who talks the customer into more service being needed. In order to do this, however, they will either need to be a natural salesperson or have the right training.

Also, they will learn the three different customer types who will normally be dealt with and how to handle them. This would include the customer who is only calling for prices or information. These are the people who are hoping that they don’t need any service on their vehicle.

Next will be the customer who is only calling about prices or services that are available. This will be when the proper training can really come through for you and your advisor. Knowledge and training used together will be able to talk this customer into your business as the place they should go.

Some people call around to see if the problem is something they will be able to fix themselves. Again, though, that trained service advisor will be able to point out why they shouldn’t do this. Getting them to come in and make a sale for the service to be done and even more additional service.

Finally, the last kind of customer they can be trained to deal with, is the one whose car is already in the shop and doesn’t want the Automotive service advisor training. A lot of these customers may be a bit more difficult to sell extra services to, but with that Automotive service training, they can make anything possible.