HiDefDVD.com, a leading high definition DVD movie retailer, is already seeing a strong upswing in DVD sales this holiday season thanks to emerging high def formats, HD-DVD and Blu-ray.

“We’re pretty surprised, actually,” stated VP Shaun Guidolin of hidefdvd.com. “Movies have always seemed to be a product that drives customers to the re-buy factor. First it was VHS, then people re-purchased those films on DVD, and now we’re seeing the same thing with the new High Definition formats.”

According to hidefdvd.com’s press release, thanks to the recent release of Sony’s Playstation 3 and Microsoft’s XBOX 360, high definition products have been pushed back into the mainstream. Every Playstation 3 includes a built-in Blu-ray DVD drive and Microsoft has just released an aftermarket, standalone HD-DVD player for its XBOX 360.

Tags: blu-ray, Christmas, hd-dvd, Microsoft, PS3, Software, Sony