Toshiba is planning an aggressive push for the HD DVD format at next month’s Consumer Electronics Show in Las Vegas, according to a senior executive last week.

Companies supporting the HD-DVD format will hold a news conference on January 7 on the eve of the massive consumer electronics exhibition to announce their plans for 2007, Yoshihide Fujii, president and CEO of Toshiba’s digital media network company, said Thursday.

At first I thought the price threshold is $499. Maybe coming next is $399 and after that is $299.

Companies backing the Blu-ray Disc format plan their own joint announcement at CES on January 8.

[via hidefdvd blog]

Tags: Electronics, hd-dvd, Toshiba