I have to applaud a band/label that will try something different. We all know how the labels missed the whole “mp3″ thing (well before iTunes anyway), so it’s nice to see them imbrace the technology available today.

“We’re definitely testing the waters,” said Island Records general manager Jon Turner, adding he would “love to see” more releases in the format next year.

Fans of plug-and-play music will no doubt find this fascinating, and easy to swap. (Read: no copyright protection.) This will be an interesting marketing ploy to watch and see what happens. Hey at the very least you have a cheap memory drive.

$7.45 US, including multimedia features (Music Video) and bonuses such as wallpapers.

[via Crunch Gear]