Montblanc is a pen company. They do watches as an aside, some sort of weird cross-marketing thing that presumably they’ll use to convince watch lovers to go and pick up some pens. However, they have truly outdone themselves with the TimeWriter 1 Metamorphosis.

Ariel at ABlogtoRead found the full details on this watch but, in short, when you pull down a lever the entire face changes. One face, with the lever up, shows the time and date. When you pull the lever you release a single-push chronograph. While the technology isn’t that impressive, the presentation is amazing. Watch the video about and fast forward to about 5 minutes to see how it works.

The process of changing the watch is longer than you would expect. First you need to press the monopusher chronograph button in the crown, then slide the lever on the left side of the case. The process actually takes about 15 seconds. So much of what you get is watching the process take action. There are two hidden plates in the watch that act like a double scissors. These “close” and the upper and lower dials are covered over with grayish plates. At the same time the lower dial actually moves down like a little elevator. Internally the watch is going mad with gears and changes to make sure everything works properly. This is not a sport watch my friends, something that you are wise to be delicate with.

The watch is 47mm wide and runs an MBM16.29 movement with a power reserve of 55 hours. Amazing stuff but I worry, like Ariel, that it’s a gimmick. It looks a lot like Montblanc is trying to get attention by being clever, and, as we all know, there’s a fine line between clever and stupid. Pricing, shall we say, is not published.

So you thought OK Go was a one trick pony, right? They did the old treadmill trick and we were all like “Wow! Amazing!” but take a look at this action. These guys basically recorded this in a single shot, arriving in their places with just as all sorts of crazy things happen.

Seriously: color me impressed.

via Giz

Japanese band Sour has made a music video for the ages. Shot with actual fans performing concerted actions on webcams, this had to be one of the most difficult editing jobs in history. My mind blew a couple times. Utterly insane on Yooouuutuuube as well, as a commenter points out.

This’ll be a great thing to show your family and friends over the weekend. Excellent job, guys.