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	<title>dv-depot.com &#187; Battlefield</title>
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		<title>Filter: Robotic Pets Neither Poop nor Need Walks</title>
		<link>http://www.dv-depot.com/86588/filter-robotic-pets-neither-poop-nor-need-walks/</link>
		<comments>http://www.dv-depot.com/86588/filter-robotic-pets-neither-poop-nor-need-walks/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 19:14:24 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
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		<description><![CDATA[Puppies are great&#8212;for the first week. But a fake fur pal won&#8217;t suddenly beg you to go to the dog park when you&#8217;re deep into Battlefield. Wired Top Stories]]></description>
			<content:encoded><![CDATA[<p>Puppies are great&mdash;for the first week. But a fake fur pal won&#8217;t suddenly beg you to go to the dog park when you&#8217;re deep into <cite>Battlefield</cite>.</p>
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		<title>Game&#124;Life Podcast: Getting Blown To Bits On the Battlefield</title>
		<link>http://www.dv-depot.com/85823/gamelife-podcast-getting-blown-to-bits-on-the-battlefield/</link>
		<comments>http://www.dv-depot.com/85823/gamelife-podcast-getting-blown-to-bits-on-the-battlefield/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 19:14:47 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
				<category><![CDATA[Other Tech Sites]]></category>
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		<description><![CDATA[Wired&#8217;s editors take their tentative first steps onto the Battlefield and are summarily shot to bits, in this episode of the Game&#124;Life podcast. Wired Top Stories]]></description>
			<content:encoded><![CDATA[<p>Wired&#8217;s editors take their tentative first steps onto the <cite>Battlefield</cite> and are summarily shot to bits, in this episode of the Game|Life podcast.</p>
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		<title>LG LW5600 3D LCD HDTV review</title>
		<link>http://www.dv-depot.com/83815/lg-lw5600-3d-lcd-hdtv-review/</link>
		<comments>http://www.dv-depot.com/83815/lg-lw5600-3d-lcd-hdtv-review/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 21:14:18 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
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		<guid isPermaLink="false">http://www.dv-depot.com/83815/lg-lw5600-3d-lcd-hdtv-review/</guid>
		<description><![CDATA[Much like the format war that once divided us between HD DVD and Blu-ray, a battle between two different types of 3D-capable HDTVs rages on while customers wait to be convinced that any of the new tech is worth the trouble. One of the first to enter the battlefield for the passive glasses side from [...]]]></description>
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<p>Much like the format war that once divided us between HD DVD and Blu-ray, a battle between two different types of 3D-capable HDTVs rages on while customers wait to be convinced that any of the new tech is worth the trouble. One of the first to enter the battlefield for the passive glasses side from LG is the LW5600, a slim edge-LED lit LCD model that is most notable for its extras. Besides featuring a Film Patterned Retarder (FPR) screen that plays back 3D viewable with the same RealD glasses you use at the movie theater, it&#8217;s a connected TV packing apps, Plex media streaming software and a &#8220;magic motion&#8221; gesture control remote. After perusing the spec list we couldn&#8217;t wait to see if more features actually made for a better HDTV experience and if passive 3D is a competitive option for home viewing, so check after the break to see how we felt about it after a few hours on the couch.
<p>Continue reading <em>LG LW5600 3D LCD HDTV review</em></p>
<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">LG LW5600 3D LCD HDTV review originally appeared on Engadget on Fri, 03 Jun 2011 17:10:00 EDT.  Please see our terms for use of feeds.</p>
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		<title>Admob Founder Returns With Digital Gnome</title>
		<link>http://www.dv-depot.com/83610/admob-founder-returns-with-digital-gnome/</link>
		<comments>http://www.dv-depot.com/83610/admob-founder-returns-with-digital-gnome/#comments</comments>
		<pubDate>Tue, 24 May 2011 01:14:19 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
				<category><![CDATA[Other Tech Sites]]></category>
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		<guid isPermaLink="false">http://www.dv-depot.com/83610/admob-founder-returns-with-digital-gnome/</guid>
		<description><![CDATA[Former AdMob Founder Omar Hamoui&#8217;s Churn Labs, his first venture after selling his mobile ad company to Google for 0 million, was one of the early highlights for TechCrunch Disrupt&#8217;s Start-up Battlefield. Hamoui&#8217;s first creation is Gnostop Gnomes, an intriguing mobile app that allows users to transfer a digital gnome between devices and chart the [...]]]></description>
			<content:encoded><![CDATA[<p><img title="gnonstop-gnomes" src="http://gigaom2.files.wordpress.com/2011/05/gnonstop-gnomes-e1306188157904.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-349323" />Former AdMob Founder Omar Hamoui&#8217;s Churn Labs, his first venture after selling his mobile ad company to Google for 0 million, was one of the early highlights for TechCrunch Disrupt&#8217;s Start-up Battlefield. Hamoui&#8217;s first creation is Gnostop Gnomes, an intriguing mobile app that allows users to transfer a digital gnome between devices and chart the character&#8217;s movements around the world.</p>
<p>It&#8217;s a curious first step for Hamoui, who created Churn Labs in Irvine, Calif. earlier this year as a way to test out ideas in overlooked areas. In this case, it lets Hamoui explore the notion of whether people will find some value in sharing a unique digital character between friends. But the really intriguing thing is the technology built into the app, which allows people to transfer one gnome between devices. Users can view a gnome on another device using their view finder on the app and when they line up the gnome to an outline, it is &#8220;lifted&#8221; to the second device. Hamoui also showed how devices can share pictures using the same technology. Using a view finder, a person can drag a picture from one app onto the image of the second device, which receives it. Pretty cool stuff.</p>
<p>Hamoui said Churn Labs wasn&#8217;t necessarily designed to make a lot of money. But it&#8217;s built to explore these interesting ideas and see where they can go. &#8220;For all of us, this is what we want to do. Whether it’s something ridiculous or silly or something more serious; this is what we enjoy doing,&#8221; he said.</p>
<p>Other than Gnostop Gnomes, here is a look at some of the other start-ups that caught my eye today:</p>
<p><strong><img title="Screen shot 2011-05-23 at 3.56.24 PM" src="http://gigaom2.files.wordpress.com/2011/05/screen-shot-2011-05-23-at-3-56-24-pm.png?w=300&#038;h=179" alt="" width="300" height="179" class="alignright size-medium wp-image-349352" />Weotta is throwing its hat into the local recommendation market</strong>. It builds an entire itinerary for the night based on your personal interests and simple information you feed into the website. If you enter in plans for a date with a classy vibe, Weotta will take what it knows about you and create possible itineraries like a dinner, movie and drinks afterward. It&#8217;s not curated information but all derived from smart algorithms. Once you create an itinerary, you can quickly create a Facebook event and invite others. The service will link to outside reservation and ticketing services such as Open Table and Tickermaster. The events can be shaped by what Weotta knows about you from your Facebook profile. And itineraries can be altered using real-time recommendations from friends.</p>
<p>Weotta will have to provide some good recommendations right off the bat, things people might not have thought about themselves. And it will need to be really tailored to people to create some personal plans for them. Weotta said it will also allow you to collaborate with fellow users on an itinerary so the plans reflect the interests of multiple people. This is a busy space but I like the idea of pulling it all together in one service.</p>
<p><strong><img title="Screen shot 2011-05-23 at 3.53.23 PM" src="http://gigaom2.files.wordpress.com/2011/05/screen-shot-2011-05-23-at-3-53-23-pm.png?w=221&#038;h=300" alt="" width="221" height="300" class="alignleft size-medium wp-image-349350" />Sonar is looking to help uncover the hidden connections between people at venues</strong>. The idea is that it will help you find people to interact with that you&#8217;re already connected with in some way. It&#8217;s a cool idea, bringing your online social graph into live venues so you can figure out interesting people to chat up.</p>
<p>When a user arrives at a place, you can announce your presence with Sonar and the app will tell you who is also there that you&#8217;re connected to. So if you have someone there that shares a Facebook, Foursquare or Twitter friend, you&#8217;ll be able to see them. You can also look up a quick bio to see if the person is someone you might want to meet. If you do, you can send out a preformed invitation to chat citing the person you have in common.</p>
<p>Sonar said it only uses publicly available data so users must make that private if they don&#8217;t want that to be used. But I think this is a cool way to discover people around you that you might not have realized were there.</p>
<p><strong><img title="rexlylogo" src="http://gigaom2.files.wordpress.com/2011/05/rexlylogo.png?w=192&#038;h=107" alt="" width="192" height="107" class="alignright size-full wp-image-349354" />Rexly is stepping in where Apple  has failed with Ping.</strong> It&#8217;s a media recommendation engine that tries to make smart use of user behavior data and social information to push out good suggestions on what to buy. The service, which works with iTunes music to start, builds an activity stream based on every action a user does in iTunes and allows users to share and comment on content. Then it creates recommendations based on your actions and those of your friends. But it does it in an intelligent way, allowing a user to identify up to six trusted people to follow, whose tastes will have more sway in a user&#8217;s recommendations.</p>
<p>While this only works with iTunes music for now, it&#8217;s meant to scale up and be a service that recommends movies, TV and books from Netflix, Amazon and other services. And that will make it even more appealing as a cross-platform recommendation platform that touches various forms of media. I think Apple&#8217;s meager attempt with Ping shows there&#8217;s more work to be done in this space. That&#8217;s why I like Rexly. It has a way to be smart about social signals, applying more weight to trusted friends and it has a cross-platform play that other single providers won&#8217;t or can&#8217;t implement.</p>
<p><strong>Related content from GigaOM Pro (subscription req’d):</strong></p>
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		<title>Audio battlefield would prepare troops for combat or a typical Slayer concert</title>
		<link>http://www.dv-depot.com/83287/audio-battlefield-would-prepare-troops-for-combat-or-a-typical-slayer-concert/</link>
		<comments>http://www.dv-depot.com/83287/audio-battlefield-would-prepare-troops-for-combat-or-a-typical-slayer-concert/#comments</comments>
		<pubDate>Mon, 09 May 2011 13:14:26 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
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		<description><![CDATA[Ever wondered how well playing Call of Duty at maximum volume mimics a real combat experience? Researchers at the Missouri University of Science and Technology must have asked a similar question, because they&#8217;ve built a 64-speaker surround-sound audio battlefield designed to train new troops. The system reproduces screaming fighter jets, rumbling tanks, and persistent gunfire [...]]]></description>
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	<img border="1" hspace="4" src="http://www.blogcdn.com/www.engadget.com/media/2011/05/waraudio.jpg" vspace="4" /></div>
<div>
	Ever wondered how well playing <em>Call of Duty</em> at maximum volume mimics a real combat experience? Researchers at the Missouri University of Science and Technology must have asked a similar question, because they&#8217;ve built a 64-speaker surround-sound audio battlefield designed to train new troops. The system reproduces screaming fighter jets, rumbling tanks, and persistent gunfire &#8212; all the better to accommodate recruits to the overwhelming, disorienting cacophony of warfare. Veterans say even with the four large 20-hertz subwoofers, it&#8217;s nowhere near the real thing: combat volume is 25 percent louder than the average rock concert, at levels that can cause permanent hearing loss. Still, the creators say every bit of training helps; having near-combat experience is certainly better than none at all. So tell that to your neighbors next time they bang on your wall.</p>
<p>	[Image via <em>The Associated Press</em>]</div>
<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;">Audio battlefield would prepare troops for combat or a typical Slayer concert originally appeared on Engadget on Mon, 09 May 2011 08:53:00 EDT.  Please see our terms for use of feeds.</p>
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		<title>New Rail Gun Rounds Zip Through Steel at 1 Mile a Second [Weapons]</title>
		<link>http://www.dv-depot.com/82738/new-rail-gun-rounds-zip-through-steel-at-1-mile-a-second-weapons/</link>
		<comments>http://www.dv-depot.com/82738/new-rail-gun-rounds-zip-through-steel-at-1-mile-a-second-weapons/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 17:14:22 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
				<category><![CDATA[Other Tech Sites]]></category>
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		<description><![CDATA[More&#160;&#187; Gizmodo: top]]></description>
			<content:encoded><![CDATA[
<div style="float: left; padding-right: 10px;">
										<!--  div style="background-color: #B3B3B3; width: 190px; padding: 1px;"><span style="color: white;" class="hash">#</span><span style="color: white;">weapons</span></div>
<div>
						<img style="border-color: #B3B3B3; border-width: 0 1px 1px; border-style: none solid solid;" height="120" width="190" title="Click here to read New Rail Gun Rounds Zip Through Steel at 1 Mile a Second" alt="Click here to read New Rail Gun Rounds Zip Through Steel at 1 Mile a Second" src="http://betacache.gawkerassets.com/assets/images/4/2011/04/small_sabotrailgun.png"/>
											</div>
<p>				Rail guns are still halfway between sci-fi and battlefield, but the armscrafters at General Atomics are still working to improve the futuristic weapon. Instead of launching clunky &#8220;bricks,&#8221; a new, aerodynamic round is being tested. Git ready fer military porn! <!-- %JUMP:More &raquo;% -->				More&nbsp;&raquo;<br />
				<br style="clear: both;" /></p>
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		<title>Battlefield: Bad Company 2 &#8211; Ownage 1: Engineer Pwnage</title>
		<link>http://www.dv-depot.com/76912/battlefield-bad-company-2-ownage-1-engineer-pwnage/</link>
		<comments>http://www.dv-depot.com/76912/battlefield-bad-company-2-ownage-1-engineer-pwnage/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 21:54:32 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
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		<guid isPermaLink="false">http://www.dv-depot.com/76912/battlefield-bad-company-2-ownage-1-engineer-pwnage/</guid>
		<description><![CDATA[***READ(more info)*** Directors Channel: www.youtube.com Subscribe and help this Channel grow(Confirm): www.youtube.com Multiplayer Series Playlist: www.youtube.com Add ME to your friend list in BC2. My nickname is &#8220;Assasin301-Gamer&#8221; Assas!nat0r&#8217;s &#8220;Battlefield: Bad Company 2 (PC version of the game, planning to buy a PS3 and get it for that console) &#8211; Ownage 1: Engineer Pwnage&#8221; Video [...]]]></description>
			<content:encoded><![CDATA[<p>				<object width="288" height="230"><param name="movie" value="http://www.youtube.com/v/Kpsh_s8Vt7g?fs=1"></param><param name="allowFullScreen" value="true"></param>
				<embed src="http://www.youtube.com/v/Kpsh_s8Vt7g?fs=1" type="application/x-shockwave-flash" width="288" height="230" allowfullscreen="true"></embed></object></p>
<p>***READ(more info)*** Directors Channel: www.youtube.com Subscribe and help this Channel grow(Confirm): www.youtube.com Multiplayer Series Playlist: www.youtube.com Add ME to your friend list in BC2. My nickname is &#8220;Assasin301-Gamer&#8221; Assas!nat0r&#8217;s &#8220;Battlefield: Bad Company 2 (PC version of the game, planning to buy a PS3 and get it for that console) &#8211; Ownage 1: Engineer Pwnage&#8221; Video details / Information: (Engineer) Class Setup: Primary: PP-2000 / UMP-45 / AKS-74U Secondary: WWII M1911 45. Gadget: M2 Carl Gustav AT / M136 AT Spec 1: Ammo Upgrade (Cuz the firerate) Spec 2: Magnum Ammo (For faster kills) Spec 3: Vechicle Alt Fire (mostly for UAV) Server: Justice-Fighter =JF= Team: Defender / Attacker Map: Isla Innocents This is just a SHORT video i recorded yesterday (March 30th). For the 1st time EVER i found an AWESOME server, with amazing good connection. I use to get like 0.5 &#8211; 1.5 seconds FPS online. But this time a found a server, running at the same IP Port as me (around 27000). And i gotta say it incrases my skills with atleast 200%, compared to my standard scores. Ownage!? YES, i can call this ownage / pwnage for sure! Anyways enjoy =) .<br />
<strong>Video Rating: 4 / 5</strong></p>
<p><!-- more --></p>

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		<title>NFL technology is in play on the battlefield</title>
		<link>http://www.dv-depot.com/74395/nfl-technology-is-in-play-on-the-battlefield/</link>
		<comments>http://www.dv-depot.com/74395/nfl-technology-is-in-play-on-the-battlefield/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 15:55:15 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
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		<description><![CDATA[Vegetative Green Roof &#8211; Chicago Center for Green Technology Image by swanksalot NFL technology is in play on the battlefield The idea of the military tapping replay technology used by the National Football League to manage the fast-growing volume of battlefield video shouldn’t be overturned, GCN Lab director John Breeden writes. Read more on Government [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Vegetative Green Roof &#8211; Chicago Center for Green Technology</strong><br />
<img alt="technology" src="http://farm4.static.flickr.com/3189/2592596327_caa6e2c817.jpg" width="400"/><br />
<i>Image by <a href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.flickr.com%2Fphotos%2F44124372363%40N01%2F2592596327&sref=rss">swanksalot</a></i>
</p>
<p><strong>NFL technology is in play on the battlefield</strong><br />
The idea of the military tapping replay technology used by the National Football League to manage the fast-growing volume of battlefield video shouldn’t be overturned, GCN Lab director John Breeden writes.<br />
<i>Read more on <a rel="nofollow" href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fgcn.com%2Farticles%2F2010%2F06%2F07%2Fweb-instant-replay-on-the-battlefield.aspx&sref=rss">Government Computer News</a></p>
<p></i></p>
<p><strong>Sitronix begins shipping touch panel and power management ICs</strong><br />
LCD driver IC vendor Sitronix Technology has begun shipping touch panel and power management (PWM) ICs in small volumes, and is expecting shipments of these two categories of IC parts to increase substantially in the second half of 2010 and gain momentum in 2011, according to company chairman Vincent Mao.<br />
<i>Read more on <a rel="nofollow" href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.digitimes.com%2Fnews%2Fa20100611PD206.html&sref=rss">Digi Times</a></p>
<p></i></p>
<p><strong>Russia presses for French warship technology</strong><br />
French President Nicolas Sarkozy, left , welcomes Russian prime minister Vladimir Putin prior to their meeting at the Elysee Palace in Paris, Friday, June 11, 2010. (AP Photo/Jacques Brinon)<br />
<i>Read more on <a rel="nofollow" href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.vcstar.com%2Fnews%2F2010%2Fjun%2F11%2Frussia-presses-for-french-warship-technology%2F%3Fpartner%3Dyahoo_feeds&sref=rss">Ventura County Star</a></p>
<p></i></p>
<p><strong>Motorola and Research In Motion settle dispute over technology rights</strong><br />
NEW YORK &#8211; Handset makers Motorola Inc. and Research In Motion Ltd. say they have settled a patent complaint that Motorola brought to the International Trade Commission earlier this year.<br />
<i>Read more on <a rel="nofollow" href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.startribune.com%2Fscience%2F96133639.html&sref=rss">Minneapolis-St. Paul Star Tribune</a></p>
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		<title>Lastest Tech News</title>
		<link>http://www.dv-depot.com/73783/lastest-tech-news-53/</link>
		<comments>http://www.dv-depot.com/73783/lastest-tech-news-53/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 22:55:16 +0000</pubDate>
		<dc:creator>shaun</dc:creator>
				<category><![CDATA[Other Tech Sites]]></category>
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		<guid isPermaLink="false">http://www.dv-depot.com/73783/lastest-tech-news-53/</guid>
		<description><![CDATA[Imogen Heap &#8211; Pop!Tech 2008 Image by kk+ End Zone to War Zone: Pentagon Wants NFL Tech for Battlefield Replays [War] # war The Pentagon&#8217;s cribbing a play from Monday Night Football , adopting the same instant-replay technology used during games to improve analysis of war-zone video feeds. More » Read more on Gizmodo Shaky start [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Imogen Heap &#8211; Pop!Tech 2008</strong><br />
<img alt="tech" src="http://farm4.static.flickr.com/3184/2986357753_ef52f56328.jpg" width="400"/><br />
<i>Image by <a href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.flickr.com%2Fphotos%2F49503002894%40N01%2F2986357753&sref=rss">kk+</a></i>
</p>
<p><strong>End Zone to War Zone: Pentagon Wants NFL Tech for Battlefield Replays [War]</strong><br />
# war The Pentagon&#8217;s cribbing a play from Monday Night Football , adopting the same instant-replay technology used during games to improve analysis of war-zone video feeds. More »<br />
<i>Read more on <a rel="nofollow" href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fgizmodo.com%2F5554651%2Fend-zone-to-war-zone-pentagon-wants-nfl-tech-for-battlefield-replays&sref=rss">Gizmodo</a></p>
<p></i></p>
<p><strong>Shaky start dooms Tech</strong><br />
WORCESTER &#8211; It took an inning for Worcester Tech ace Nick Matthews to settle down and find his groove.<br />
<i>Read more on <a rel="nofollow" href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.telegram.com%2Farticle%2F20100602%2FNEWS%2F6020440%2F1009%2FRSS01%26%23038%3Bsource%3Drss&sref=rss">Worcester Telegram &#038; Gazette</a></p>
<p></i></p>
<p><strong>Anthem Education Group Renames Allied College, High-Tech Institute Locations</strong><br />
read more<br />
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		<title>Kindle Apps for Tablet Computers: Is it the king of ereaders?</title>
		<link>http://www.dv-depot.com/50032/kindle-apps-for-tablet-computers-is-it-the-king-of-ereaders/</link>
		<comments>http://www.dv-depot.com/50032/kindle-apps-for-tablet-computers-is-it-the-king-of-ereaders/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 13:42:55 +0000</pubDate>
		<dc:creator>othertech</dc:creator>
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		<guid isPermaLink="false">http://www.crunchgear.com/?p=147283</guid>
		<description><![CDATA[<img src="http://www.crunchgear.com/wp-content/uploads/2010/03/navarro-TCG-static-interim._V215271878_-620x219.jpg"/>There's no doubt about it: the <a href="http://www.crunchgear.com/tag/ipad/">iPad</a> is the elephant in the ereader room but there's one thing I'm certain: it won't kill off the ebook readers. Amazon just took another length in the <a href="http://www.crunchgear.com/tag/kindle/">Kindle</a>'s already strong position on the ereader battlefield with the announcement of Kindle Apps for Tablet Computers.

This app picks up where the standard desktop Kindle program drops off. Just like nearly every other desktop application, the original PC and Mac Kindle app isn't optimized for finger navigation with small buttons and drop down menus. Plus, it's not pretty and almost utilitarian in design. The upcoming tablet program, however, takes styling cues from Apple's iBooks and looks finger friendly enough.

This is huge. No longer can the iPad claim dominance on the color ebook world. The upcoming Kindle tablet program will be able to run on presumably any PC tablet and still sync to the other Kindle apps, mobile or otherwise. Knock "color ebook reader" off of the iPad's list of Pros. The tablet race just got a bit more interesting.]]></description>
			<content:encoded><![CDATA[<p><a href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.crunchgear.com%2Fwp-content%2Fuploads%2F2010%2F03%2Fnavarro-TCG-static-interim._V215271878_.jpg&sref=rss"><img class="aligncenter size-medium wp-image-147306" title="navarro-TCG-static-interim._V215271878_" src="http://www.crunchgear.com/wp-content/uploads/2010/03/navarro-TCG-static-interim._V215271878_-620x219.jpg" alt="" width="620" height="219" /></a>There&#8217;s no doubt about it: the <a href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.crunchgear.com%2Ftag%2Fipad%2F&sref=rss">iPad</a> is the elephant in the ereader room but there&#8217;s one thing I&#8217;m certain: it won&#8217;t kill off the ebook readers. Amazon just took another length in the <a href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.crunchgear.com%2Ftag%2Fkindle%2F&sref=rss">Kindle</a>&#8217;s already strong position on the ereader battlefield with the announcement of Kindle Apps for Tablet Computers.</p>
<p><a href="http://redirectingat.com?id=21261X792902&xs=1&url=http%3A%2F%2Fwww.amazon.com%2Fgp%2Ffeature.html%3FdocId%3D1000490441&sref=rss">This app</a> picks up where the standard desktop Kindle program drops off. Just like nearly every other desktop application, the original PC and Mac Kindle app isn&#8217;t optimized for finger navigation with small buttons and drop down menus. Plus, it&#8217;s not pretty and almost utilitarian in design. The upcoming tablet program, however, takes styling cues from Apple&#8217;s iBooks and looks finger friendly enough.</p>
<p>This is huge. No longer can the iPad claim dominance on the color ebook world. The upcoming Kindle tablet program will be able to run on presumably any PC tablet and still sync to the other Kindle apps, mobile or otherwise. Knock &#8220;color ebook reader&#8221; off of the iPad&#8217;s list of Pros. The tablet race just got a bit more interesting.</p>
<p>Content is king in the world of ebook readers and Apple should know that more than any company. The App Store, with its tens of thousands of apps, is one of the main reasons the iPad is guaranteed to be a success. It&#8217;s not a big leap for millions of iPhone and iPod touch owners because they already knew what to expect as they&#8217;ve been using the App Store for a while on another device.</p>
<p>The same thinking will drive the Kindle Apps for Tablet Computers program. Consumers have been buying books from the Kindle Store since its launch in 2007 and Amazon keeps making those books more accessible by releasing Kindle apps for different platforms. Consumers own this content and expect to be able to access it no matter what device they are using because of Amazon&#8217;s precedent. Now they can read their books not only on the Kindle itself, but also a BlackBerry, iPhone, PC, Mac, and soon nearly any tablet PC.</p>
<p>It seems that the tablet PC program throws in some new tricks. There&#8217;s a lifelike page turn animation, a colorful ebook library, and numerous font size and color options. This might even show what a color Kindle would look like.</p>
<p>This upcoming Kindle app isn&#8217;t just for PCs. The title graphic clearly states Kindle Apps for Tablet Computers including the iPad. But don&#8217;t get too excited. This doesn&#8217;t mean that it will ever hit the iPad. Technically it&#8217;s up to Apple whether this app will run on the iPad and Apple&#8217;s track record doesn&#8217;t make its future look all that promising.</p>
<p>iBooks is a key feature to the iPad just like Safari and iTunes are to the iPhone/iPod. Apple has yet to approve Opera or Firefox Mobile and could stall the Kindle iPad app indefinitely on the same grounds as well. After all, a Kindle app with access to the Kindle Store would take away from Apples own content partnerships. Apple you know likes to eat its own dog food.</p>
<p>Most Kindle buyers are also the same sort of early adapters Apple is counting on to make the iPad a success, too. It&#8217;s would be a dangerous game to cut out Kindle power users and drive them to the competing PC platforms. This upcoming Kindle app could prove to be one of the key pillars the PC tablet movement needs to boost consumers confidence. It will allow nearly any tablet PC to become its own Kindle &#8212; or iPad &#8212; clone.</p>
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