The buzz around CNET’s story on upgrades to Facebook’s nascent comments service makes it sound as if the social network is about to crush companies like Disqus and Echo and launch another world-dominating technology. I’m skeptical. As I discuss at in my weekly update at GigaOM Pro (subscription required), there’s still plenty of room for competitive innovation as far as comment systems go.

As part of its widely adopted Connect service, Facebook launched a comments plug-in, which is now the default commenting system on People.com. Last fall, the company bolstered the comment service by adding voting and threading. Like Facebook Likes and Connect, a more robust comments system could weave Facebook threads far beyond its own site, while providing rich data for Facebook ad targeting. Remember, of course, that Likes and Connect caught on like wildfire when they were first released. If Facebook is serious about comments, it will get plenty of attention from publishers and other sites that embrace consumer comments (e.g., retailers, corporate sites, financial services). Comments could even play a role in enterprise collaboration.

So with all of Facebook’s strengths, where does that leave competitors? Sites like Disqus, Echo, IntenseDebate and Livefyre should remember that Facebook’s advantage in this space is currently limited to its user base and potential distribution. For those companies and others, here are a few ways they can differentiate themselves from the social media behemoth:

• User identity: Current players use the old familiar “embrace and extend” strategy by enabling and integrating Facebook log-ins with those from Google, Yahoo and the publisher’s own. To date, Facebook has not integrated other log-ins, and it delivers single sign-on by superseding the native log-in system. Nor does Facebook share “ownership” of the customer, or data about him. Some sites may want to preserve user anonymity or support different user personae.
• Customer service: Facebook’s developer resources aren’t infinite. Companies can likely do better customization and integration with content management systems, and offer white-label unbranded options.
• Moderation and ratings services: Comment systems should invest in tools supporting moderation and commenter credibility, and even consider offering professional human-based moderation. Livefyre has a clever points system to encourage quality and prevent flames and off-topic commentary.

Read the full post here.

Image courtesy of flickr user Orin Zebest

Related Content From GigaOM Pro (subscription required)

• How Much is Facebook’s Market Power Worth?
• What Facebook Messages is Really After
• Facebook Remained Social Media’s Chief in Q3

GigaOMTech

We pointed out why gadgets were more expensive 30 years ago, but it is also important to note that many of these gadgets were hilariously huge. I’ve collected eight examples, I’ll leave it up to you to add the rest.

In other words, feel free to use our new comments system to add photos of any oversized retro gadgets you have access to.

In the ’70s and early ’80s, it was trendy to offset tiny, crappy screens with enormous and ornate wooden consoles. My family had one of these when I was a kid—looking back on it, I understand why my father chose to put it on the lowest level of our house. It would have seriously compromised the structural integrity of any floor it was sitting on. [TV History]
This is what passed for a widescreen television in 1978. However, the GE Widescreen 1000 really wasn’t widescreen at all. In reality this absurdly huge cabinet housed a small CRT screen that used “a vertical deflection reversing switch to invert and laterally reverse the image, and a three element lens within a light-proof projection chamber to re-invert, magnify and project the image onto a forward projection type reflective screen.” In other words, the image was artificially enlarged through projection. Oh, and that beastly monstrosity sitting next to it is an early VHS recorder. Back in the day, video players like this one could weigh 30 pounds or more. [Flickr and RetroThing]
Surely you are familiar with the DynaTAC 8000X—the first commercially available mobile phone. Seriously, is Dr Martin Cooper making a call to his wife or calling in an air strike? [Puremobile]
The Walkman portable cassette player made its debut in 1979, but if you wanted a more feature rich portable player, you risked a dislocated shoulder picking up one of these ghetto blasters. ['80s Rewind]
Today we have camcorders built into our tiny cellphones. In the ’70s and early ’80s you had to deal with beasts like the Sony SL-F1 Betamax camera. Before the advent of the Betamovie BMC-100P personal camcorder in 1983, the camera and the portable recorder were not integrated into a single unit. [Wikipedia]
The JVC HR-4100 was the first ever “portable” VHS recorder, but this woman appears to be in over her head. This is definitely a “team lift” situation. [Rewind Museum]
We bitch about gas guzzling SUV’s now, but get a load of this ’73 Thunderbird. Seriously, there is enough metal between the cabin and the grill to take on a locomotive. [Corral.net]
Microwaves in the ’70s were big enough to crawl into. According to the owner, this particular model weighed around 80 pounds. [Forty Two]
Bonus: Glasses are not really a gadget, but honestly, what the hell was going on in the ’70s? I have to admit though, Wonder Woman still looks great with those telescopes attached to her face. Anyway, thank God for contacts and Lasik. [Blurbomat]