Technology is helping cut transaction costs in many domains. Want to rent a movie? Forget the old days of driving 10 minutes to Blockbuster and spending 30 minutes arguing with your significant other about popcorn flick versus art house. Netflix will have a few hours entertainment downloaded in a matter of minutes and even help the indecisive with suggestions.

But is what’s true for procuring movies soon to be true for procuring services as well? Start-up Zaarly hopes so. The app aims to bring local buyers and sellers of both goods and services together easily, taking the hassle out of errands and odd jobs. Where once you might have cruised Craigslist or called around to friends to find a man with a van or an Ikea assembly genius, now you pop your request and what you’re willing to pay onto Zaarly and local folks bid for the job and fulfill your request without stress.

That’s the theory at least, but three months after the app’s launch what’s going on in practice? What sorts of people are actually fulfilling requests on the service? And is the auction-style format as empowering for sellers as for buyers? We talked to three users to get their on-the-ground perspective.

The student

Zaarly is very focused on wooing the student market, and for obvious reasons: college kids are often strapped for cash but have time to burn, the perfect candidates to run “Zaarlies” as they’re known. The company set up “Campus CEOs” to promote the product, tapping Marquette University (alma mater of co-founder Eric Koester) student Joe Scannell to lead the effort on his campus.

He’s used the product both as a buyer and seller — finding used furniture and earning a bit of extra cash proofreading papers — and thinks the app is a great fit for students. “The unfamiliarity factor is big,” but once they overcome their initial hesitation, Scannell says his peers are embracing the idea.

“Craigslist is stuck in the ‘90s,” he says, explaining the advantages of the app, and he also notes that, at least within the hyper-local setting of a campus, Zaarly also serves as a community-builder. “You’re meeting people you never would have met before.”

The young entrepreneur

For Zachary Tombley, known as “Sir Aaron” to users of the app in Kansas City, Zaarly is less about community and more about cold hard cash. As an entrepreneur who had previously set up a company he describes as a mobile butler service, Zaarly seemed like a good way to find new customers.

The app also serves as a good way for Tombley to find his feet as an entrepreneur. He views his work on Zaarly as a “baby business” and envisions it as a training ground of sorts: “I’m going to start it, run it, make my mistakes, see how you can burn money and make money and then pass it on to another young entrepreneur.”

He has had some struggles with Zaarly, however. The lack of any sort of “verified” badge or reputation points for top users causes some problems for Tombley who feels that as a prolific Zaarlier he doesn’t benefit enough from his (relatively) long and successful track record fulfilling requests. The inability to sort requests for services from those for goods also means time wasted digging out the right jobs for his business.

The nebulous newness of the service also has its drawbacks. “Zaarly is really focusing on letting the customer develop what Zaarly means, which is good,” says Tombley. “But it’s very new and it’s going to be new until someone is like ‘this is what it is for.’ I like that because you’re going to get the more outrageous things on Zaarly, but TaskRabbit is more of what I already had my company set up for,” though he notes competitor TaskRabbit isn’t available in his city yet.

The creative freelancer

San Francisco-based student and DJ Peter Clarke sees another possible user base for Zaarly among freelance professionals with specific skills looking to fill holes in their schedule and supplement their income.

DJs are “looking on Zaarly every now and then,” he says. “I’ve seen a few requests where people are, like, ‘hey, I’m throwing a party for my business and we’ll pay you a few hundred bucks to come DJ for it.’” Other professionals are also in demand on Zaarly. Clarke has also seen requests for logo designs on the app, for instance.

“If you’ve got nothing else going on you can go and look,” says Clarke. “It’s a great extra little area for you to go out and seek work if things are going kind of slow.”

Do you think apps like Zaarly are as good for sellers as they are for buyers?

Image courtesy of Flickr user Iamjohntmeyer, CC 2.0.

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HDTV manufacturers have used a variety of tactics to attract customers to the 3D segment, bundling free glasses, discounting Blu-ray players, and nearly eliminating unsightly bezels, but with content selection still incredibly limited, there’s been little incentive for consumers to shell out extra cash for a 3D set. Sony’s new 3D Experience sets out to expand those content offerings, streaming on-demand sports highlights and select movie trailers to Bravia LCD TVs, and eventually Blu-ray players and home theater systems. The Experience launches with just 30 clips in the US, Canada, France, Germany, and the UK today, but will eventually grow to include more movie, music, sports, and documentary titles. There’s no word on whether or not we can expect full-length films (or anything else we may actually be interested in watching) in the future, but with a commitment from Samsung to launch paid content later this year, we imagine Sony won’t follow too far behind.

Sony 3D Experience brings free on-demand movie trailers, sports clips to Bravia TVs originally appeared on Engadget on Wed, 13 Jul 2011 11:07:00 EDT. Please see our terms for use of feeds.

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