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While the iPhone app is partially inspired by the bigger iPad version, it also charts a new course. The page flip gesture that was associated with the iPad version of the app has been replaced by a flick gesture — from top to bottom or bottom to top — that is meant to take into account the smaller screen size.

Flipboard CEO Mike McCue

McCue pointed out that the iPad version of the app saw most of the usage at the start or at the end of the day. The iPhone version is going to give people quick access to the content all through out the day. There are many clever little improvements in the new app. For instance, the app has “cover stories” that shows the latest updates — photos, tweets and more — from your closest friends. The idea is for you to check and leave and not linger.

With proliferation of niche focused social networks – Instagram for photos, for instance – there is growing need for an aggregation service. Flipboard is hoping that it can be that one stop shop.

After using the app for nearly a week, I have to say, Flipboard for iPhone is more addictive and more engaging than its grown up cousin. I have been using the Flipboard service much more often. To me, this is an example of form fitting the function. I hope you get a chance to download it and try it for yourself.

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• Connected world: the consumer technology revolution
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• Flash analysis: Steve Jobs

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The easiest way to succeed in the excessive LSM is to connect with them by way of their most well-liked medium of alternative – email. There are of course other methods to market your product to more affluent shoppers, but none are as price effective as that of digital media. Maybe of even larger importance is that, unlike different types of advertising media that always fail to succeed in their designated viewers, electronic mail advertising achieves a direct link with focused individuals.

The reality is that rich individuals are busy people. They don’t have time to web page via product catalogues and flick by means of television channels; rather, they choose their media very selectively and keep away from bombardment by advertising messages. Because the saying goes: poor individuals have big TVs, rich people have massive libraries. For the marketer, then, electronic mail is a particularly effective software at reaching excessive LSMs as it (a) may be seen when the recipient chooses to entry it and (b) assuming that it is transmitted to high LSM customers who’ve opted-in to obtain messages, it is more more likely to appeal to their preferences.

With regards to focusing on the high LSM, advertising and marketing turns into an actual science. It is all about appealing to their tastes on the proper time, without beating in regards to the bush as a result of, as most of them will attest, time is a luxurious of nice worth. In different phrases, email advertising directed at rich markets must cut to the chase in a manner that highlights quality and value, whereas simultaneously reassuring them that their time (money) isn’t being wasted. And although worth may be very not often a deterrent for the wealthy, bargains are at all times appealing. Even more of a draw card is the providing of an incentive, as it doesn’t matter what one’s financial status is, everyone enjoys successful; which is why incentive-based mostly e mail advertising campaigns are nonetheless the way to go when dealing with the high LSM, or any demographic phase for that matter.

Take American Swiss’ current Christmas e mail marketing campaign for example: it’s simple and refined, and prompted conversions by redirecting customers to their official website and attractive them to pick out and submit a “Wishlist” of merchandise which they then stood an opportunity to win. With an open charge of fifty three p.c and click through rate of roughly 27 p.c, the campaign was an enormous success and clearly demonstrates the effectiveness of e mail advertising at focusing on the high LSM. Moreover, by advertising their merchandise through an incentive-primarily based call to action, in addition to highlighting worth reductions on selected gadgets, American Swiss basically promoted their merchandise from both angles. Put another way, by motivating shoppers to submit their want record they had been, in impact, made aware of the product vary on offer. And that is all American Swiss needed because, let’s face it, their jewelry is visually engaging by default.

In addition to with the ability to effectively attain recipients, e-mail additionally compliments a type of advertising most relevant to the high LSM – phrase of mouth. Excessive LSM groups are well-known for putting great emphasis on friend and family referrals, especially in the mean time of buy; and due to its viral capabilities, e mail advertising and marketing messages enable high revenue earners to do so with ease and effectivity – the ultimate dream for marketers.

Electronic mail marketing is actually probably the most powerful option to tap into a market that may generate huge income for your business. Like American Swiss, if finished correctly, you may see your response rates climbing to new heights, along together with your gross sales, and at little expense compared to conventional media.

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No, the picture above isn’t some modernized Power Ranger’s wrist communicator. This is the Mutewatch, and we’ve been intrigued since we first laid eyes on it over a year ago. At a glance, it looks akin to a rubber fashion bracelet, which could make its 0 price tag a shocker. But with the right touch or flick it reveals itself to be much more. The Stockholm-based start-up behind it, dubbed Mutewatch AB, envisions the device serving as “time management tool” for setting quick wrist-felt vibrating reminders during the course of the day. Think Growl, but on your wrist. The wristwatch lacks a dial and crystal, and instead has an angled, touch-sensitive section for a face with hidden LEDs, an ambient light sensor, a motion sensor and a vibrating motor for alarms. We’ve spent some time using a near-final unit seeing what it would be like silently manage our days, and it’s all laid out just past the break.

Continue reading Mutewatch wrists-on: stay on-task with good vibrations (video)

Mutewatch wrists-on: stay on-task with good vibrations (video) originally appeared on Engadget on Sat, 01 Oct 2011 18:00:00 EDT. Please see our terms for use of feeds.

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