Home Depot’s history of acquisitions has run toward building products companies and home services, not Silicon Valley start-ups. But the home improvement retailer is showing that it is trying to be more innovative and forward-thinking with the purchase of online home services marketplace Redbeacon.
It’s unclear how Home Depot wants to use Redbeacon, which allows users to get bids on home projects by contractors using Redbeacon’s marketplace. The start-up, which first launched in 2008 and won a number of start-up competitions, said today that it would remain open for business for its users. It was generally well regarded for its ability to bring together consumers who needed services from contractors. Redbeacon uses algorithms that even look at Facebook connections to find the right contractors for a job.
Home Depot didn’t disclose the purchase price but said that the Redbeacon leadership team would remain in place in San Mateo, CA. The company was founded by former Google workers Ethan Anderson, Aaron Lee and Yaron Binur. It has raised .4 million from Mayfield Fund and Venrock.
Redbeacon co-founders Aaron Lee, Ethan Anderson and Yaron Binur
The deal though shows that big retailers are increasingly looking toward Silicon Valley for ideas and inspiration about how to grow their business. By buying Redbeacon, Home Depot can get some lessons on how to tap users through online and mobile channels. And it helps them become more of a resource for people looking to remodel and improve their homes. Home Depot is not simply about being a physical store to sell goods and services but being a brand that people turn to for all their needs, including labor.
Home Depot has also been working closely on PayPal’s first trial of its in-store payment system. PayPal just said today that it expects to roll that out to all of Home Depot’s more than 2,200 stores by March. That’s another example of Home Depot getting with the times. Increasingly, retailers have to think about how to handle the changing needs of consumers, who are buying online and through mobile devices. Partnering with PayPal gives Home Depot a chance to be first with a new form of payment, but it also means it will likely get first crack at many of the other services PayPal plans to roll out, such location-based offers, in-aisle purchases, scanning products for inventory checks and other in-store services.
Big retailers are being forced to look this way. Walmart bought Kosmix and established Walmart Labs to help it evolve as mobile and social change the way people shop. Walmart Labs has turned around and started acquiring start-ups to help it get up to speed. The Gap has done a bunch of deals with mobile and social start-ups to try and get ahead of new buying patterns. Rival Lowe’s equipped its workers with iPhones last year, in response to Home Depot’s deployment of Motorola devices to help answer consumer questions.
As Venky Harinarayan, SVP Wal-Mart Global eCommerce and Head of WalmartLabs told me the RoadMap conference last year that retailers are still trying to understand the implications of social and mobile on commerce. But it’s clear companies need to move forward and embrace the changes in commerce. And that means increasingly partnering with technology companies and sometimes buying them up.
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- Q4 Wrap-up: SOPA and the future of digital content
- NewNet Q4: Platform mania and social commerce shakeout
- NewNet 2012: companies and technologies set to disrupt
alt=''
border='0'
/>
The past few years have been nothing if not a boon for entrepreneurs looking to cash in on venture capitalists’ lust for all things cloud. All the activity has been great, and we’ve seen some exciting new companies emerge and prosper — companies such as Heroku, RightScale and New Relic — but it also means there’s precious little room on the playing field for newcomers. Startups that want to get noticed, get funded, and ultimately have a winning exit must either find their own unique niche or stake out ground on a different field altogether.
AppFog is one of a handful of Platform-as-a-Service startups to launch in 2011, but AppFog is unique because it leverages the open-source Cloud Foundry code as its core. The switch to a Cloud Foundry foundation over the summer resulted in a name change from PHP Fog, as the company was immediately able to support numerous new programming languages. Going forward, AppFog can ride Cloud Foundry’s development wave, while focusing its own efforts on building the best user experience.
Little is known about Bromium other than that is plans to use virtualization technology as a tool for securing the myriad endpoints (e.g., desktops, mobile phones and tablets) that connect to enterprise networks. While securing cloud servers, as other startups such as CloudPassage attempt to do, is important, the advent of consumerization means endpoints need security. Among Bromium’s founders is Simon Crosby, who co-founded XenSource and served as virtualization CTO at Citrix Systems.
Cloudability provides a simple service with a lot of value: it monitors customers’ spending on cloud computing resources. It might uncover something as commonplace as cloud-server sprawl because so many employees are spinning up instances, or it might find something nefarious such as hackers using a company’s instances serve boatloads of network traffic. As use of cloud services proliferates, companies will need an easy tool to help them keep track of what they’re spending and where.
The Infrastructure-as-a-Service space is a tough racket to enter because it means competing with the likes of Amazon Web Services and Rackspace, but CloudSigma has a plan. The company is all about giving customers high performance and lots of control. CloudSigma sits in the impressive SuperNAP data center and offers 10 GbE interconnects as well as solid-state drives, and developers can buy and manage resources with the granular control normally found in co-location.
Kaggle, a crowdsourcing platform for solving big data challenges, is about the hottest thing going in big data right now. The idea behind the service is simple: although not everyone has data scientists in-house, there are plenty of them floating around the world perfectly happy to put their skills to work on a problem for cash prizes and a little bit of credit. It takes a lot of computing power to host hundreds of teams on any given competition, as well as the data sets, which is why Kaggle utilizes Amazon Web Services.
Nebula isn’t the only company pushing a commercial version of the open-source OpenStack cloud computing software — it isn’t even the only one founded by a former NASA employee — but it does have a unique approach and an impeccable pedigree. Nebula ties OpenStack to an optimized hardware platform designed to make building public clouds a plug-and-play experience. Among its founders are former NASA CTO Chris Kemp, and investors include Andy Bechtolsheim, David Cheriton and Ram Shriram.
Parse is trying to become a PaaS specialist for mobile apps, a laudable ambition given how many people now rely on their mobile devices just about everything. It will be difficult to distinguish itself from competitors such as Stackmob, as well as from web-app PaaS offerings such as Heroku and AppFog, but Parse seems to have the right ideas in mind. It has a backend focused on the needs of mobile apps, and a frontend designed for mobile developers that might not have extensive programming chops.
What ScaleXtreme lacks in sexiness it makes up for in functionality. Everyone needs server-management software, but not everyone needs the big, expensive software offered from traditional software vendors, or even wants to manage software at all. ScaleXtreme gives users a cloud-based service to manage both physical and cloud-based servers, and, it says, has also garnered a lot of interest from cloud providers thinking it might be a good value-added service to their users who want more control.
SolidFire wants nothing less than to revolutionize cloud computing by making it palatable to large enterprises wanting to run mission-critical applications. The company targets cloud providers with SSD-based storage systems that make it possible to store virtual machine images in the cloud and still deliver high performance. Cloud providers utilizing SolidFire gear could find themselves hosting far more relational databases and other applications that presently remain in house.
Zillabyte, still operating in private beta mode, wants to provide users with both data sets and the algorithms needed to process them. Data sets aren’t uncommon on the web, but they usually don’t come with algorithms and a processing backend. The service will initially focus on web data and text-based algorithms, but there’s plenty of room for growth into new types of data and algorithms as the service matures. Zillabyte was co-founded by two former Google software engineers and a former Intel engineer.
Solid engineering talent is such a prized resource nowadays that many tech firms have taken to doing acqui-hires, which is the practice of buying a company for its employees rather than for its products or technology. But it’s not just startup founders and programmers who are benefiting from this trend — the open source community has been a winner as well.
