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Posts Tagged Guys
Survival Flick The Grey Is a Tear-Jerker for Tough Guys
Adventure-thriller The Grey reveals its gutsy story like a clockwork onion. A propulsive tale of plane-crash survivors fighting for their lives in the Alaskan wilds, the movie strips its characters of their bravado and exposes their souls layer by layer, one brush with death or honest moment of brotherhood at a time.
Do Nice Guys Finish Last?
Do nice guys really always finish last? Research says they do, cutting into their annual salary nearly ,000. Frontal Cortex blogger Jonah Lehrer reports.
The Guys Who Look Forward to Hurricanes [Irene]
Ladies love e-readers, guys prefer tablets
Is it too early to assign gender stereotypes to gadgets? New Nielsen data suggests that e-readers are more popular with women while guys prefer their tablets. Smartphones are now equally popular between the sexes.
According to Nielsen’s second quarter survey, 61 percent of e-reader owners are women, up from 46 percent in the third quarter of last year. Meanwhile, men make up 57 percent of tablet owners, which is down from 61 percent in the third quarter. Smartphones are used equally by women and men.
It’s still early in the growth of both tablets and e-readers so there’s no telling if the skew will balance out over time. As sales pick up, it’s likely we’ll see some more settling as time goes on. But it’s still interesting to see these gender differences and what seems to be popular with each group, especially as e-readers have shifted to becoming more popular with women.
Does this confirm that women like book reading more as research suggests or do they just prefer a lighter device or perhaps a simpler, single-purpose gadget. And do guys just want more horsepower and complexity or do they prefer more games? I’d be interested to hear your theories.
Nielsen also found that the demographics of tablet and e-reader owners are shifting, bringing in more older users. Tablet owners 45 and older used to be 23 percent of users in the third quarter last year but now comprise 37 percent of owners. Owners of e-readers 45 and older used to be 40 percent of all owners in the third quarter and are now represent 51 percent. The numbers show that tablets and e-readers are appealing to older users now while their popularity with younger users appears to be sliding.
Again, it’s still early in the life cycle of both tablets and e-readers and so we’re going to see a lot of shifts over time as more groups find utility in these products.
Related research and analysis from GigaOM Pro:
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- Why iPad 2 Will Lead Consumers Into the Post-PC Era
- Millennials in the enterprise, part 2: benchmarking IT’s readiness for the new digital workforce
- Millennials in the enterprise, part 1: strategies for supporting the new digital workforce
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Watch This Guy’s Steering Wheel Frighteningly Fall Off In the Middle of a Race [Video]
In the middle of a drag race, the steering gearbox inside this funny car broke off. Like, literally. It makes for a terribly amusing few seconds as you watch the driver panic and hold on to an invisible steering wheel. More »
