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Who knew? Apparently would-be thieves have a soft spot for baby photos. A research study conducted in Edinburgh found that lost wallets containing baby photos were returned nine out of ten times.

According to UK’s The Times:

Hundreds of wallets were planted on the streets of Edinburgh by psychologists last year. Perhaps surprisingly, nearly half of the 240 wallets were posted back. But there was a twist.

Richard Wiseman, a psychologist, and his team inserted one of four photographs behind a clear plastic window inside, showing either a smiling baby, a cute puppy, a happy family or a contented elderly couple. Some wallets had no image and some had charity papers inside.

When faced with the photograph of the baby people were far more likely to send the wallet back, the study found. In fact, only one in ten were hard-hearted enough not to do so. With no picture to tug at the emotions, just one in seven were sent back.

According to Dr Wiseman the result reflects a compassionate instinct towards vulnerable infants that people have evolved to ensure the survival of future generations. “The baby kicked off a caring feeling in people, which is not surprising from an evolutionary perspective,” he said.

This begs the question: If it works with wallets, will it also work for gadgets? Perhaps an adorable baby as the background on your cell phone and laptop might significantly up your chances of getting those devices back should they become lost or stolen.

And finally, some suggestions of photos to NOT have on your gadgets:

• You leaning against an Audi, eating lobster and wearing silver pants and a T-shirt that says “Enron-AIG Spring Fling 1998!”
• A stack of $100 bills with a caption that says “Plenty more where that came from — In my wallet, which is made from unicorn hair.”
• This photo

Want to keep your wallet? Carry a baby picture [Timesonline.co.uk via Consumerist]

Whether it’s hardware, software, or vaporware, there’s no shortage of intense hype for new products and technologies at E3. But beyond the breathless product demonstrations, the reality doesn’t always live up to the promise (not that this is all that different from any other part of the tech industry). Even having gotten a close-up, in-person look at some of these big buzz-worthy introductions at E3, it’s hard to separate fact from hype, although one thing is obvious — only a handful of these hardware developments are even close to actually being released.

An idealized view of Project Natal.

Project Natal, the Xbox 360′s motion-sensing camera add-on, certainly has potential, but the promo video for it Microsoft showed off was purely a work of science fiction. In it, a happy family enjoys multimedia content, chats with friends, and plays complex interactive games without a controller, just using their bodies. The actual playable demos were a few generations behind that, more reminiscent of the Sony Eye Toy accessory for the PS2 — the main example was a simple game where players bat a ball back at the screen by swatting at the air, with just enough lag to be annoying. We’re very excited about the potential of this new motion-sensing, face-and-voice-recognizing, camera add-on, but for now the gulf between the reality and pre-rendered video is sizable.

Any joke you've got about Milo the virtual boy — we've heard it 10 times already this week.

A much-hyped software package that uses the Project Natal hardware, Milo was presented as a virtual on-screen boy who could recognize you and carry on an intelligent conversation. The demo video was impressive, but obviously shot in a tightly controlled environment with clearly scripted responses. Talking to several people who got a chance to try out talking to Milo in person behind closed doors, the responses were uniformly disappointed, describing the supposedly realistic Milo to a similar to a Tamagotchi virtual pet, with only very basic interactivity. Milo was created by Peter Molyneux, a game designer infamous for over-promising and under-delivering, with ambitious but flawed projects such as Fable and Black & White.

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