Continue reading Coda lowers price of electric sedan, sends it into production ahead of 2012 launch

Coda lowers price of electric sedan, sends it into production ahead of 2012 launch originally appeared on Engadget on Sat, 19 Nov 2011 07:28:00 EDT. Please see our terms for use of feeds.

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Continue reading Maingear brings Intel i7-3960X Extreme Edition chip, Epic Audio Engine to desktops, extreme gamers

Maingear brings Intel i7-3960X Extreme Edition chip, Epic Audio Engine to desktops, extreme gamers originally appeared on Engadget on Mon, 14 Nov 2011 02:09:00 EDT. Please see our terms for use of feeds.

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Is it too early to assign gender stereotypes to gadgets? New Nielsen data suggests that e-readers are more popular with women while guys prefer their tablets. Smartphones are now equally popular between the sexes.

According to Nielsen’s second quarter survey, 61 percent of e-reader owners are women, up from 46 percent in the third quarter of last year. Meanwhile, men make up 57 percent of tablet owners, which is down from 61 percent in the third quarter. Smartphones are used equally by women and men.

It’s still early in the growth of both tablets and e-readers so there’s no telling if the skew will balance out over time. As sales pick up, it’s likely we’ll see some more settling as time goes on. But it’s still interesting to see these gender differences and what seems to be popular with each group, especially as e-readers have shifted to becoming more popular with women.

Does this confirm that women like book reading more as research suggests or do they just prefer a lighter device or perhaps a simpler, single-purpose gadget. And do guys just want more horsepower and complexity or do they prefer more games? I’d be interested to hear your theories.

Nielsen also found that the demographics of tablet and e-reader owners are shifting, bringing in more older users. Tablet owners 45 and older used to be 23 percent of users in the third quarter last year but now comprise 37 percent of owners. Owners of e-readers 45 and older used to be 40 percent of all owners in the third quarter and are now represent 51 percent. The numbers show that tablets and e-readers are appealing to older users now while their popularity with younger users appears to be sliding.

Again, it’s still early in the life cycle of both tablets and e-readers and so we’re going to see a lot of shifts over time as more groups find utility in these products.

Related research and analysis from GigaOM Pro:
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If you have kids and own a tablet, chances are you’ve passed it to the back seat on occasion, asking your five-year-old to help you navigate to the beach, or to beat an otherwise hopeless level in Angry Birds. Now, you can reward them with a tablet of their own. Available in green and pink, the 0 LeapFrog LeapPad Explorer includes a 5-inch, 480 x 272-pixel (16:9) touchscreen, 2GB of built-in storage, and a durable housing — but your 5-9 year old isn’t going to get caught up on specs. They will take notice to the built-in camera (with video capture), microphone, stylus, and accelerometer, however — all of which enable custom kid-friendly apps and educational games, including Disney Animation Studio, an interactive reader, and compatibility with over 100 downloadable apps and LeapFrog cartridges, which range in price from to . There’s no wireless connectivity, so you’ll be tethering with Windows or Mac OS to download additional content, and to share photos and drawings with family and friends.

We’re certainly far outside LeapPad’s target demographic, but we did have a chance to go hands-on with the device earlier today, and felt that the tablet was solidly built, with a well-rounded feature set and sufficient expandability options — for a kids toy, of course. Games and apps took advantage of the Pad’s features, such as Roly Poly Picnic, which uses the accelerometer to navigate through a maze, spelling out simple, three-letter words along the way (like all apps and games, Picnic is adjustable based on your little one’s age and skill level). There’s also a video player (currently limited to 4:3 content), photo, and video capture apps. Shipping August 15th, the device doesn’t have a ton of horsepower under the hood — a 400MHz processor means apps won’t launch with the speed and grace of an iPad 2 — but for a 0 toy, the LeapPad will do just fine. PR and hands-on video are after the break.

Continue reading LeapFrog LeapPad Explorer tablet hands-on (video)

LeapFrog LeapPad Explorer tablet hands-on (video) originally appeared on Engadget on Tue, 28 Jun 2011 12:40:00 EDT. Please see our terms for use of feeds.

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