The Wall Street Journal is reporting that Sony’s gearing up to take on Apple this year, with the long-awaited PSP phone and a netbook/eBook reader/PSP hybrid to fight the iPad.

And just in the nick of time for our Sony tough love fest, We Miss Sony!

There aren’t extensive details available yet—including any info about pricing and specs—but we can expect to see the both the PSP phone and the PSPad sometime this year. The Sony Ericsson PSP phone, in particular, has been in the works since at least 2007, but has met with various delays since then.

As for the multifunction iPad competitor, it’s not clear exactly what form that will take. Both devices, though, will leverage the media platform Sonys launching later this month. The Sony Online Service—a temporary name—is going to provide similar media content as iTunes, but will supplement its offerings with its extensive (and exclusive) catalog of PlayStation games. Mostly older games are expected to be available on the mobile devices.

The project is apparently being speared by Kunimasa Suzuki, who has an oversight role in both Sony’s Vaio and PlayStation businesses. Getting previously disparate corporate divisions to work together has been a major part of CEO Howard Stringer‘s turnaround plan, making the PSPad an incredibly important sign of if that labor has born any fruit. Is this the Sony renaissance we’ve been longing for? Or will it be another in a long line of proprietary format failures? We’ll find out soon, either way. [WSJ]

Sony hasn’t been able to report good news on the financial front for quite some time, but now things it looks like things changed to the better. The company today said ["Sony Global Earnings Releases" in English] in Tokyo it returned to the black in the October-December quarter (Sony’s fiscal year ends March 31) with a handsome $1.6 billion operating profit.

This is Sony’s first operating profit in five quarters, after CEO Howard Stringer (pictured) reduced the global workforce by 20,000 heads, freezed wages, closed 18% of all plants and cut fixed costs along all business lines. For the same quarter the previous year,  Sony logged a $197 million operating loss.

The PS3 played a good role, too. Sony sold 6.5 million PS3s in 3Q this fiscal but only 4.5 million PS3 in the same time frame last year. For the “Network Products and Services” segment (which includes video game sales) as a whole, Sony logged a profit of $213 million after losing $66 million a year earlier.

The company still expects a $770 million group net loss for the year through March, which is much more positive than the previous forecast of $1 billion. Last year, Sony reported a $1.1 billion loss.

Are people as interested in 3D at home as manufacturers think? These IFA-goers appear to be, anyway.

(Credit: Erica Ogg/CNET)

BERLIN–Without a doubt, 3D has garnered the most buzz here at IFA this year.

Many of the biggest names in consumer technology are pushing not only 3D cinema, but watching 3D movies and playing 3D games at home.

Earlier this week, Sony CEO Howard Stringer promised Blu-ray players, PlayStation 3, and laptops that will be “3D compatible” next year. Panasonic used the upcoming James Cameron flick “Avatar” to push its “Full HD 3D” idea, and Nvidia and JVC are also showing off monitors and TVs that will make even PC video game playing three-dimensional.

Despite their obvious enthusiasm for the idea, so far there isn’t much evidence that consumers actually want 3D in their homes. Most people are still getting used to paying extra to watch it in the theaters while sporting a pair of plastic spectacles, and some still complain that it’s hard on the eyes to watch anything in 3D longer than 10 minutes. So why are gadget makers so excited about it?

Because of two factors: First, people are watching 3D films. The box office totals of recent hits like “Up,” “Monsters vs. Aliens,” and “Ice Age: Dawn of the Dinosaurs,” show that there is indeed interest in the format.

The Philips 21:9 3D-capable TV on display at IFA in Berlin.

(Credit: Erica Ogg/CNET)

But most of all, the companies that make consumer electronics see it as something else to sell that will distinguish their brand from the rest of the pack and from what they currently have at home. Blu-ray prices are coming down and the format is now solidly successful. And HDTVs, which became a must-have item, are becoming a commodity as well. Manufacturers are always on the lookout for some new twist that will compel users to upgrade, and for now, that appears to be 3D in the home.

Some trepidations
And while there is a race to be first to have a hit product for 3D at home, not everyone is onboard. Both Philips and Toshiba say they have tested the waters of 3D at home, but say it doesn’t feel very inviting just yet.

In their massive booth here at IFA, Philips is showing prototypes of their 21:9 ultrawidescreen TV and a Blu-ray player, both of which are 3D-capable. Yet, interestingly, they have “no immediate plans to launch any commercial 3D TV products in the short term,” the company said during their press conference Thursday. The technology, they are freely admitting, “isn’t quite there.”

Toshiba executives are voicing the same concern. …

Anyone who knows tech knows certain names—Gates, Jobs, Woz, Kamen, Stringer—but before they became legends, they were busy doing, well, some curious stuff. Here’s a glance at their lives circa 1979:

Steve Jobs

Now: Just returning to daily work at Apple after a prolonged health scare, he’s still one of the most powerful—and recognizable—names in the industry.

Then: This was the year Steve started work on the Lisa, but also the year he became kind of a square. This happened in stages: he bought his first house; began his lifelong Mercedes habit; trimmed his hippie mop; bought some suits; and became a father—at least as far as the courts were concerned—to his daughter, Lisa Nicole. Sellout. [Source]

Bill Gates

Now: Having stepped back from a day-to-day role at Microsoft, Bill now dedicates most of his time to his giant philanthropic foundation. For many, he’s still the voice of Microsoft—a perception he seems to appreciate.

Then: Still in his mid 20s, Bill Gates the businessman was busy rebranding his company from Micro-Soft to Microsoft, and moving operations from Albuquerque to the state of Washington, where they would stay from there on out. Bill Gates the nerd, on the other hand, was solving the so-called “Pancake Problem,” publishing a paper on it—his only academic work. Apparently, n being the number of pancakes in a stack, (5n + 5)/3 flips will always be enough to sort them into a desired order. Why? I have no idea, but it’s probably got something to do with me not being a genius billionaire. [Science News]

Steve Wozniak

Now: Sometimes he’s Segging, sometime’s he’s dancing, sometimes he’s even Giz-ing. In any case since distancing himself from Apple, he’s been doing whatever the hell he wants.

Then: He had begun work on the Lisa, which would later be passed to other engineers. But outside of work, he was diversifying his portfolio. Before he was a voluntary spokesperson for Dean Kamen‘s Segway, he was a paid spokesperson for Datsun, featuring in a TV commercial for the 1979 280zx in which he drops such memorable elocutions as “I prefer the Z!” and “IT. IS. AWESOME.” It is, Steve. It is.

Steve Ballmer

Now: At Microsoft, he’s the dude. He basically runs the show, filling Billy G’s old shoes, as it were. In any case, he’s at his peak.

Then: Fresh out of college, Steve hadn’t even joined Microsoft yet. It wasn’t until 1980 that he even pitched the company, who later gave him a job, then a few more jobs, then THE job. A distinguished student at Harvard, he had lofty dreams, which led him to LA, where he tried to make it in Hollywood. (Behind the scenes, of course.) His bid for fame, or at least, profit made from others’ fame, didn’t pan out, so he went back to school at Stanford. In an alternate universe, Ari Gold’s character in Entourage is based on Steve. [Seattle Times]

Michael Dell

Now: Michael Dell helms the second largest PC manufacturer in the world, and is currently trying to navigate a difficult economy and a precipitous drop in some of his core businesses.

Then: Baby Dell has was just getting a taste of his two lifelong passions: computing and cash. He got his first machine, an Apple II of all things, in 1979 at the age of 14, and promptly tore it apart. Soon after, he tried his hand at entrepreneurship, hawking newspaper subscriptions to newlyweds, whose information he scrounged from public records. This quickly made him a thousandaire. [Source]

Sir Howard Stringer

Now: Currently serving as the Emperor of all things Sony, Stringer is hoping to overhaul the company’s lumbering, inefficient structure into something a little more streamlined, a little more manageable, and a lot more profitable.

Then: Our Howard, not yet a Sir, was killing network news. In 1979 he was working for CBS, and in 1980 presided over wide staff cuts at the network, mainly in the news department. Apparently, this gutted the network, dragging it down in the ratings races to this day. Not an auspicious start as far as restructurings go, but Sony’s a totally different animal, I guess. Right? [NYT]

Bill Hewlett and David Packard

Now: Passed away, so R.I.P.. But, when they were less dead, they founded what would become the largest PC manufacturer in the world, and drove innovation in personal computing, printing and computer science for years.

Then: As loads of exciting innovations were swirling around them, courtesy of people who were more or less children, Bill and David were in the twilight of their respective careers. David had returned to HP after a stint in Richard Nixon’s Defense Department, where he became an expert in weapons procurement. Half-employed by HP and still advising the government from time to time, he could be seen wandering the halls of the company, doing odd jobs and making new employees kind of sad. By this time, Bill Hewlett had stepped down as CEO, though he and David still featured in some seriously rad company literature from time to time. [HP, Ralph Sanders, Image from BusinessWeek]

The Google Guys

Now: Eric Schmidt, Sergey Brin and Larry Page run the internet, to put it bluntly. Google’s got the most popular search engine, a wide range of successful web services, and a lion’s share of the online advertising market. They might have even made the OS on your phone.

Then: This is where Silicon Valley exec age disparities start to get funny. In 1979, Eric Schmidt was on his way to becoming a respectable adult, heading into a PhD program at Berkeley. Meanwhile, Sergey was emigrating from the Soviet Union. With his parents, of course, since he was only six. While Schmidt was churning out a dissertation over in Oakland, Sergey and Larry were building block castles at Montessori schools. Tech-savvy PhD candidates take note: Those kids at the Waldorf Academy down the street? They might be your bosses someday. I mean, don’t worry, you’ll be filthy rich. But still. [NNDB, The JC]

Dean Kamen

Now: Though he hasn’t birthed truly high profile invention since the Segway, Kamen is still doing some really cool stuff, be it designing water purification systems, bionic arms for vets, or rock-climbing wheelchairs. Or hanging out on his own private island.

Then: In 1979, Dean was running from the tax man! Sort of. Having failed to graduate from the Worcester Polytechnic Institute, Dean had jumped headfirst into a new project called the “Auto-Syringe,” which would later be known as the first insulin pump. After his project gained traction, he moved from Massachusetts to New Hampshire for tax reasons, and promptly got rich. [Wired]

Gizmodo ’79 is a week-long celebration of gadgets and geekdom 30 years ago, as the analog age gave way to the digital, and most of our favorite toys were just being born.