Amazon has aggressively grown its Prime Instant Videos service over the past year, more than tripling the amount of content available to subscribers since launch. And as Amazon continues to add more content to Prime Instant Video, there have been speculations that it could introduce a service not tied to its Amazon Prime offering. But that’s probably not in the cards — at least not in the near term — according to the company’s top video content acquisition exec.
Today, access to its streaming video service comes bundled with Amazon Prime. But some rumors have emerged lately, suggesting that Amazon could unbundle the service and offer it as a standalone competitor to Netflix or Hulu Plus. That includes a mention from Netflix CEO Reed Hastings, who wrote in a letter to shareholders that he expects Amazon to introduce the service and price it below Netflix’s own offering.
But Brad Beale, Head of Digital Video Content Acquisition at Amazon, said in an interview Wednesday that the company is unlikely to break out the video subscription offering anytime soon. “The bundle of benefits that come with Amazon Prime make perfect sense to offer to customers,” Beale said. “The way that Prime Instant Video is offered today — we’re going to continue that approach at least into the near future.”
Even before adding the video component, Beale said that Prime was an incredible value. The offering provides free, two-day shipping to customers who pay an annual subscription. We’ve believed for a while that adding video could entice some customers to sign up for Amazon Prime who might otherwise not have — and once they’ve paid the annual subscription fee, they’re likely to take advantage of the free shipping. In that sense, video could be seen as a loss leader for driving more physical retail sales.
There’s also the fact that having a free subscription service could help boost transactional sales through Amazon’s VOD and electronic sell-through offering. While Prime Instant Video has 15,000 titles for free viewing, it doesn’t have many of the latest new release films or in-season TV episodes. For newer content, Amazon offers more than 100,000 titles for rental or purchase. So an Amazon user who got hooked on older seasons of Downton Abbey or Sons of Anarchy on the free service might convert to being a paid user to watch the current seasons of those shows.
As Amazon adds content, it’s also looking to boost awareness of what’s available on the service. That includes placement of a letter from Amazon CEO Jeff Bezos on the site’s homepage, letting the millions of users who stop by every day know what new content is available from Amazon Prime. That kind of promotion is driving awareness and usage, Beale told me. As more customers learn what’s available, and as Amazon continues to improve the offering with even more content, he expects customer adoption to grow even more.
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YouTube announced new milestones in the amount of video uploaded and viewed by its users Monday. With 4 billion video views daily and more than an hour of video uploaded every second, YouTube not only continues to grow, but its growth is actually accelerating. Here’s how YouTube did it – and what Silicon Valley can learn from it:
My interpretation on the WSJ story is that Apple is continuing to work on its hobby project, making progress and is integrating all sorts of technologies. Apple clearly has to do something or let Google runaway with the Internet TV business. As Janko Roettgers pointed out earlier, Google TV has little or no competition when it comes to next generation TV-oriented operating system. Someday in the future there will be a new device from Apple that manages to overcome the shortcomings of current television ecosystem.
Twilio, a cloud communication platform powering a wide array of apps, is capping off a huge year of growth with million in Series C funding from existing investors Union Square Ventures and Bessemer Venture Partners. The new money will be used to continue Twilio’s worldwide expansion, as it moves beyond its recent foray into the UK to the rest of Europe and beyond.
Twilio, which is up to about 85 employees, previously raised .7 million including a million round last year. Lawson said the company is looking to hire more engineers and more sales and marketing people. He declined to talk about the financial details but said Twilio has been growing revenues substantially over the last two years.
BuddyTV got its start by building a TV news and community site, but has expanded to create mobile apps built for personalized recommendations of TV shows. By taking into account which shows viewers have checked into, as well as those they’ve rated, BuddyTV can suggest new TV shows that are airing whenever they open the app. And since it tracks viewership, it will surface shows users already have shown an affinity for when those shows are on air.
Dijit’s mobile app was launched primarily to be used as a remote control for a wide range of devices. Paired with the Griffin Beacon IR controller, Dijit can be used to control anything from your TV to your Blu-ray player to your Roku streaming media box. But in addition to the channel grid, which can be used to search and navigate what’s on TV at any given time, Dijit has added a social layer on top, allowing viewers to check in and comment on their favorite shows. It also provides social recommendations based on Facebook integration, suggesting new shows for users to watch.
While it’s not necessarily used to find or watch shows on the TV, the Fanhattan app provides a way to search for content within applications from services like Netflix and Hulu Plus on a user’s iPad or iPhone. With a universal search functionality, users can search TV shows and movies without having to jump in and out of different apps for the information they want. It also provides a wealth of cast and crew data, ratings and multimedia assets related to the content users are searching for.
While most people are looking for the best content available when they turn on the TV, some want to know when their favorite shows air. Enter Fav.tv. The startup’s iOS and Android apps offer the ability to keep track of when new episodes are airing and mark off episodes they have already watched. The app also provides news about shows from around the web, as well as the ability to share comments about shows with their friends within the app.
Yap.tv has taken a decidedly social approach to aggregating TV listings, showing its users which shows are most popular, while also letting them set favorites and see what friends are watching. Its guide is also a lot more visual than most other TV apps, highlighting cover art for each of the shows represented. Once viewers choose a show, they can take polls, see tweets from other viewers and participate in live chats as well.