Screenshot of Foodie (click to enlarge)

Glam Media, the online media company that produces content and serves ads for a primarily female audience, on Thursday is launching a new website, Foodie.com, its first foray into the culinary space. Social networking features will be built into the new Foodie website, making it the first site from Glam that deeply incorporates the technology acquired when it bought Ning in late 2011.

A launch with great expectations

In an interview this week, Glam CEO Samir Arora said he expects Foodie to very soon become one of his company’s top most highly trafficked sites. “One year ago, we discovered that our top ad category in revenue during the first quarter of 2011 was food. We didn’t even have a dedicated food category at that time,” Arora said. “That really drove us to sequence Foodie as an important launch.” Glam expects Foodie.com to attract 10 million monthly uniques soon after it debuts — a very impressive draw by most standards.

At launch, Foodie will feature content from prominent chefs, restauranteurs, established food critics and bloggers, and ads from companies including Betty Crocker and Dannon Activia. The real key news about the site, though, is that readers of Foodie will be able to fill out complete social profiles to let them interact with each other and Foodie’s content creators and brands. Glam describes Foodie.com like this: “A full social network for consumers to directly discover, connect and follow top foodies.”

Still an appetite for social media

But will people really want to create yet another social media profile? Glam certainly thinks so. According to CEO Arora, that’s because sites like Facebook are just too general to help us connect with our individual interests like food. The people with whom you’re friends on Facebook may not be the same people with whom you’re interested in sharing recipes. “When I connected my Facebook graph to my Yelp account, I found that I have nothing in common with my friends in terms of our restaurant tastes,” he said.

It’s a fair point — as popular as general social networking sites have become, people still go to specialized content producing sites on the web. Facebook’s Timeline and Open Graph is trying to turn Facebook into a central place where people can customize their ideal web experience content and all, but perhaps people will still want to keep separate online niches where they deal with people who align with them along very specific interests. Foodie.com wants to be the place people go to read and connect with like-minded people about all things culinary.

Food may be just the beginning

Arora said this push toward social was always the direction in which Glam planned to go, and that the Ning acquisition which closed in December accelerated the process. “Otherwise, if we had to build it ourselves, we’d probably take five years.” If Foodie is a success it’s expected by the company to be, other verticals in Glam’s portfolio could go the social route as well.

It’s an ambitious move to make, but Glam already has such a massive audience — 220 million unique visitors a month, 90 million of them in the United States — that if anyone besides Facebook is going to turn itself into a totally social content web destination, it’s them.

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Sprint shows you where and when it’s disabling Nextel’s iDEN legacy network originally appeared on Engadget on Mon, 06 Feb 2012 13:54:00 EDT. Please see our terms for use of feeds.

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Listen up, those of you with PlayStation Network IDs. Sony Computer Entertainment International has announced that, as of February 7th, the PSN will fold into its existing Sony Entertainment Network. The company has aimed the move at clearly unifying the services of PSN and SEN, such as Music Unlimited. Fret not, however, as Joystiq notes that the change is basically a looks-only affair, meaning your current account information and related services will remain the same. Notably, the moniker refresh won’t apply to the PSP, which will curiously remain under the PSN moniker for network services. The news comes as a part of SCEI’s updated Terms of Service and privacy policy, both of which take effect on the same day. Those changes, by the way, appear to mainly be regarding location-based services for PS Vita, and parental controls for sub-master accounts. After all of the bad times PSN has been through, its upcoming SEN identity might just be the new outlook on (online) life it needed all along — and hopefully with less downtime. Hit up the source link below for the full details.

PlayStation Network moniker sacked, falls under Sony Entertainment Network umbrella on Feb. 7 originally appeared on Engadget on Sun, 05 Feb 2012 07:37:00 EDT. Please see our terms for use of feeds.

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Report after report points to AT&T marrying Dish Network after Ma Bell’s forced breakup with T-Mobile, but given the companies’ increasing belligerence, you wouldn’t think that was the case.

AT&T is petitioning the Federal Communications Commission to impose network buildout conditions on Dish’s satellite spectrum –- requirements that would be passed onto AT&T if it acquired the satellite TV provider. Meanwhile, Dish insists it plans to use that spectrum to build a commercial LTE network to challenge the reigning nationwide mobile operators, including AT&T. These are hardly the actions of two companies about to tie the knot.

What we’re witnessing here is some very cynical pre-nuptial gamesmanship. According to TMF Associates satellite communications analyst Tim Farrar, Dish is playing AT&T off its competitors by threatening to partner with MetroPCS to build a nationwide LTE network over its satellite broadband and 700 MHz spectrum. To muck up Dish’s plans, AT&T is insisting to the FCC that the satellite TV provider face the same strict rollout requirements the commission imposed on fellow satellite spectrum holder LightSquared: An LTE rollout covering 100 million people in 33 months and 260 million in less than 6 years.

As Farrar wrote in his blog:

This submission is a blatant attempt by AT&T to put a thumb on the scales, as the FCC weighs up the appropriate balance between buildout mandates and clawback of any windfall. The reason for AT&T’s action at this very late stage in the process appears to be that DISH is trying to play off AT&T’s prospective bid against a potential venture with MetroPCS. MetroPCS would certainly be unwilling to commit to a 260M POP buildout, so if the FCC conceded AT&T’s demands, they would be the only game in town and DISH would lose its leverage in price negotiations. We’ll find out soon enough if AT&T’s gambit succeeds, but few would bet against [Dish chairman] Charlie Ergen’s poker playing skills after the events of the last year.

AT&T may seem like the bad guy here, but Dish’s motives are just as suspect. In an FCC filling Thursday, Dish maintained it plans become a competing mobile operator, launching an LTE network that would compete with the big 4:

The overly aggressive and unrealistic schedule AT&T advocates would likely set DISH up for failure or force DISH into unfavorable business arrangements with large Commercial Mobile Radio Service (“CMRS”) carriers.  It would erect artificial barriers to DISH’s plan to construct a new mobile broadband network on its own or consideration of partnerships with smaller companies, and could threaten DISH’s ability to roll out a retail service.  In short, an impracticably tight schedule would be a triple loss for consumers, the Commission, and DISH.

But as my colleague Stacey Higginbotham wrote when Dish first applied for permission to build LTE, Dish’s proposal sounds more like a financial gamble to cash in on the skyrocketing value of mobile broadband spectrum, rather than a legitimate bid to become a wireless competitor. One big clue is Dish’s insistence on deploying an LTE-Advanced network in order to “enter the market for the first time with the most advanced technology.” Of course, LTE-Advanced was just finalized as a standard so Dish claims it will have to wait several years before commercial equipment is available.

That’s absolute malarkey. LTE-Advanced is an iteration of LTE technology, not a completely new network. Claiming that you must wait until LTE-Advanced equipment is available before building a network is kind of like insisting you can’t move into a house before the shag carpeting is installed. There’s nothing stopping Dish from building an LTE network this year and evolving it into an LTE-Advanced network in 2013 or 2014.

Supposedly we face a spectrum crisis, but no one is acting like it. Instead of using public airwaves to deploy real networks, operators seem to be playing high-stakes poker with their licenses. AT&T’s motives may be self-serving, but maybe in this case it’s right. If it forces strict rollout guidelines on Dish’s spectrum and then buys those licenses, we may actually get a new mobile broadband network – rather than a bunch of operators whining about how they don’t have the spectrum to build them.

Poker Image courtesy of Flickr user Ross Elliott
Tower Image courtesy of Flickr user Nikhil Verma

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Machine to machine networks, sometimes called the Internet of things, are the logical extension of today’s connected society, but creating such a network will require multiple technologies; telcos to open up their networks; governments to figure out a way to assign unique numbers for each device on the network; and new rules to protect security and privacy. In short, while the idea is fairly mature, the tools to make it a reality are lagging.

To outline what still needs to be done, and give governments a framework for understanding how 50 billion devices could be connected in the next 8 years, the OECD has released a report laying out the needs of an M2M network and the tradeoffs associated wtih different technologies. It offers a few interesting use cases, as well, although the focus is more squarely on the practicalities of making it work. As usual, it starts with the networks.

The networks

The OECD breaks down the needs depending on the type of device and its function, basically if a device moves or not, and then how far it moves. For highly mobile devices that travel around the world, we’re actually short on options, but cellular is probably the best bet. For stationary devices in the home, power line communications or Wi-Fi could offer compelling options. However, with each technology there are tradeoffs, and those tradeoffs become magnified if you’re considering connections for products designed to be used globally.

For example, cellular technology has drawbacks because 2G networks, which are fairly ubiquitous are also being phased out, and the lifetime of a connected device may stretch for decades (think of how long you keep your fridge or a bike. However 3G networks aren’t going to arrive everywhere, which means some places might then never have a connection. Imagine if you had a pet tracking service for Fido that used 3G and Fido wandered out of a coverage zone. LTE and 4G might seem like a good solution for offering the longest time until obsolescence, but right now radios suck power and networks are thin on the ground.

Each wireline and wireless network technology offers drawbacks of this nature plus those associated with costs, reliability and security. It’s enough to make one’s head spin, or to at least hope that someone might combine a variety of services under one roof and just offer connectivity packages.

The role of wholesalers.

It’s not that companies don’t want to take on the role of aggregating connectivity for customers, but that the wholesale market for access has a few roadblocks, according to the report. One roadblock is how devices will be identified on M2M networks. From IP addresses to individual mobile subscriber numbers, there are a variety of ways to authenticate devices on a network. But not all methods of identification are available to everyone.

In some cases the government will only allow telecom providers to offer identifying numbers, which means only they can provide service for M2M communications. The OECD believes that will keep prices high and limit the market. That brings us to the role governments will have to play in the creation of a viable system. From the report:

Access to a unique and verifiable identity is another important requirement for many M2M applications. The model provided by SIM-cards seems to offer a great deal of flexibility and possibilities. There are other ways of providing a secure identity, but using a SIM-card chip soldered onto a motherboard or integrated into a chipset appears to be a very cost-effective method of providing security. As regulators play an important role in assigning SIM-card numbers (so called ESN-numbers) they will have to take this role into account in terms of the future of M2M.

The role of regulation

In asking governments to rethink their regulatory environment for a new age of communications built on IP networks and between people, machines and back-end computers processing data, the report hits on an increasingly common problem of the Internet age. Ironically, a decade or so after IP communications became widespread in the U.S. we are only now getting to a place in our regulatory regime where the government is discussing how this changes the way laws should be written and enforced. Legislation and regulation lagging the marketplace isn’t new, but the OECD report makes a good first step in understanding one of the next regulatory battles looming on the horizon.

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