Posts Tagged Piracy

ACTA 2.0 is like a backdoor way to enact SOPA

Posted by on Tuesday, 31 January, 2012

People protesting SOPA

The web community and political activists fighting for less draconian copyright laws have seized the opportunity afforded to them by the defeat of the Stop Online Piracy Act and the Protect IP Act in the U.S. Congress to go after a bigger topic, the exportation of SOPA-style laws abroad. These laws, which include the Anti-Counterfeiting Trade Agreement, or ACTA, and the Trans-Pacific Partnership, which opponents have dubbed ACTA 2.0, are in the news lately.

These agreements are problematic, not just because of their content, but because they are negotiated in secret, and in the case of ACTA, were pushed through without event getting ratified by the Senate, holding the U.S. to international laws that never ever went through Congress. In this way, SOPA-style provisions might find their way into the U.S. But before we wade into the morass of intellectual property protection agreement, let’s just get some basic vocabulary down.

What the what?

ACTA: ACTA is an international trade agreement that criminalizes intellectual property theft across borders. Its targets are both those counterfeiting physical goods as well as folks pirating digital content. The U.S. signed it in 2010 along with six other nations, including Japan and Canada. Last week ACTA was in the news as the EU and Poland signed the treaty as well, much to the dismay of some of their citizens and politicians. Other countries have until March of next year to join — and trade groups representing the content industry would dearly like everyone to join.

SOPA/PIPA: The Stop Online Piracy Act and the Protect IP Act were companion bills that were proposed last year in the House and Senate respectively. As of last week, they have been shelved thanks to a massive online and offline protest spearheaded by web giants and communities such as Wikipedia and Reddit.

The Trans-Pacific Partnership Agreement (or ACTA 2.0): The TPP is currently being negotiated in Los Angles as a wide-reaching trade agreement between Singapore, Chile, New Zealand, Brunei, Australia, Peru, Vietnam, and the United States. It includes provisions about everything from labor conditions to tariffs, but it also has provisions on intellectual property, which have caught the eye of consumer-rights groups.

The theme here is behind closed doors.

Psst, let's negotiate a trade agreement.

However, a big issue with all of these agreements are not just the provisions– it’s the fact that the negotiation of these provisions and the treaties occur in secret. Like a VC Andrews novel (ACTA in the Attic?) all sorts of nasty things can occur when people negotiate behind closed doors, and those attacking such laws should mention that. Sure, some of the provisions might “destroy the Internet,” as folks argued that ACTA, SOPA and PIPA would do, but in all cases further discussion over problematic provisions helped eliminate some of the most damaging aspects of ACTA and stopped PIPA and SOPA for now.

For example, ACTA shows how secretive and undemocratic the process was in 2009 when it was being debated in the U.S. and in 2012 as the EU was approving it. In 2009, public interest groups including Electronic Frontier Foundation and Public Knowledge sued to get the details about the agreement before the Senate ratified it, and what they found was discouraging. But thanks to a procedural sleight of hand, it was ratified without ever going before the Senate.

And as ACTA spreads to other nations, frustration with it is mounting. Just last week, Kader Arif, a representative investigating ACTA on behalf of the EU, resigned from his position in apparent disgust at the way he felt the democratic process had ben circumvented in order to get the EU to sign the treaty. Meanwhile, the EU member states still have to ratify it. In Poland, citizens protested the country’s signing of the treaty.

Now, folks protesting TPP must first find out what it says before they can make judgements about it. Draft documents show that the agreement has several issues many in the online world will find problematic, including defining infringement not just by the intent to profit off the infringement, but also by how many people have illegally accessed that content — a problem if your YouTube clip that uses a copyright song goes viral. It also seeks to lengthen the time something is protected by copyright to match U.S. law, which now protects it for 70 years. For more, see this page set up on the agreement by the American University Washington College of Law.

Why is this all such a big deal?

Fundamentally, there are two big issues when it comes to piracy — one philosophical and one a difference in the underlying business models. Philosophically, the issue here is that the law, much like SOPA and PIPA, conflates the issue of counterfeiting goods with the many shades of copyright violations. The problem is counterfeiting goods such as baby formula or medicine where the buyer is unaware of the deception and could become physically injured as a result is a different kind of crime than copyright violations that range from videotaping a movie in theaters to a consumer breaking the DRM on their movies so they can side load them to their phones or other devices. There are many ways one can slice and dice these issues, and that’s where all that democratic process and discussions come into play.

The second big issue is one of a difference in understanding between the online world and the content world. Brad Burnham, a managing partner at Union Square Ventures expressed this dichotomy well when he explained to me that the content industry doesn’t understand its customers the same way the web industry does.

“In web companies like Etsy, Kickstarter and Foursquare, they provide an environment for users to create the value,” he said. “The users are partners and co-creators and a web company needs to think about them and empower them. The content industry views customers on whether they pay them or not, and instead of empowering customers they want platforms to control the customer on behalf of the content industry.”

But as Burnham added, if a web platform tries to enforce the demands of the content providers, it hacks off their co-creators — and without users the web platform is sunk. Burnham doesn’t think the content industry appreciates the position the web guys are in. Unsurprisingly, because of their inability to expand their world view, many in the content industry have been slow to embrace these platforms for marketing and promotional purposes that might actually encourage users to pay more for their content.

But, on the flip side, there are egregious violations of copyright out there, and web platforms have been understandably loose about enforcing rules as they try to woo users to their platform.

So, the issue here is the U.S., at the behest of Hollywood, is exporting its strictest IP protection laws and doing much of it in secret. Unfortunately, Hollywood and those in Congress who seem proud not to be a nerd and unable to understand how the web works are trying to force their worldview on a world whose views have moved substantially in a different direction. The debate over IP in a digital age is one well worth having, but we can have it if things are negotiated in secret.

Pirate image courtesy of Flickr user Richard Masoner.

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YouTube shows Silicon Valley how it can beat Hollywood

Posted by on Monday, 23 January, 2012

YouTube announced new milestones in the amount of video uploaded and viewed by its users Monday. With 4 billion video views daily and more than an hour of video uploaded every second, YouTube not only continues to grow, but its growth is actually accelerating. Here’s how YouTube did it – and what Silicon Valley can learn from it:

Be open

The beauty of YouTube, and its greatest strength, is that anyone and everyone can publish to the platform. There’s no hierarchy of decision makers reviewing scripts and greenlighting projects. There’s no need for an agent. And most importantly, there’s no cost involved with participating on the site. All anyone has to do to become a YouTube publisher is to upload a video to the site.

That’s why YouTube gets an hour’s worth of video uploaded to the site every second. And it’s why people keep coming back, despite the fact that YouTube doesn’t have much of the Hollywood content that can be found on Netflix or Hulu. YouTube is a democratic platform for distributing and consuming content. Its stars are discovered not by a studio exec, but elevated and popularized by its own users.

Be global

Another strength of YouTube is that it is available to users around the world, who are able to enjoy all the same content regardless of their location. Anyone with an Internet connection pretty much anywhere can watch the same videos that you and I enjoy. That’s important, especially as most YouTube views come from non-English speaking countries.

It’s also something that Hollywood has been bad at managing as the world has gone digital. Much of piracy occurs simply because digital copies of films or TV shows are available online long before they make it to international markets. By geofencing or geoblocking certain content, today’s media companies are missing out on an opportunity to reach audiences directly that are turning to piracy instead. By being global, YouTube is addressing the largest possible audience at all times.

Be multiplatform

This is different from being global, and speaks more to targeting the wide proliferation of connected devices that have come into consumer’s hands than anything else. YouTube is seeking to make its content available on as many mobile and connected device platforms as possible, which will help its publishers reach audiences regardless of the platform they’re using.

That’s been another failing of today’s entertainment industry. On the studio side, there’s been no easy way to purchase movies that will work across devices until recently. While the UltraViolet initiative seeks to solve that problem, it still has a ways to go. And for the broadcast and cable TV networks, making shows available on new platforms means distributors generally having to secure new rights. That’s led to a hodgepodge of some networks and some shows being available on some devices, while others are not. Once again, the end result is that those publishers are limiting the addressable audience, at the same time that platforms like YouTube are enabling content to be viewed nearly everywhere.

Let’s not kill Hollywood, but offer something better

Some have suggested Silicon Valley should kill Hollywood. I think it’s naive to believe that technology companies can or should destroy the current entertainment industry. But at a time when the technology and media industries are grappling over the issue of piracy, the success of YouTube can be used as an example of how other technology companies could make something better.

After all, the advent of self-publishing tools like WordPress or Blogger hasn’t killed the New York Times or Wall Street Journal, but has enabled a great number of independent blogs and technology news sites to also be influential in shaping the news. In the same way, YouTube is enabling video publishers to reach audiences at massive scale and creating a situation where in aggregate, those independents can rival the traditional Hollywood regime.

Being open, being global, and being multiplatform really just translates to being wherever the audience is. It’s about enabling viewers access to more content, not less — which is the real impetus behind YouTube’s accelerating growth. That could be a lesson to other tech companies seeking to offer an alternative to today’s entertainment offerings, or it could be used as a blueprint for some more innovative companies in the existing media regime. Take away the limits to accessing your content, and more likely than not you’ll find more people actually consuming it and more opportunity to monetize it.

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Nice work web! More than 13M of y’all fought SOPA

Posted by on Thursday, 19 January, 2012

SOPA protests in New York

On Wednesday, the web went wild (or dark) and more than 13 million people protested the potential passage of the Stop Online Piracy Act (SOPA) and its companion bill in the Senate, the Protect IP Act (PIPA). Fight for the Future, an organization created to organize the online protests, offered some stats today to show exactly how wild things got. Here’s the organization’s breakdown of activism by the numbers, in infographic form:

The results were impressive. More than a third of U.S. senators are opposed to PIPA in its current form ahead of the vote on the bill next week — 36 are opposed, including 5 who were formerly co-sponsors. And as the Senate votes on PIPA next Tuesday, those 13 million are invited to watch the live stream and by submitting their stories on how they use the Internet to be read by Senators who have pledged to filibuster the bill. Go, online activism.

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New York protest takes PIPA/SOPA fight to senators

Posted by on Wednesday, 18 January, 2012

Members of New York’s tech community, a couple thousand strong, braved the winter chill outside the offices of New York senators Charles Schumer and Kirsten Gillibrand to protest the PIPA and SOPA legislation Wednesday. The assembly, organized by New York Tech Meetup, highlighted the rising importance of New York’s tech community, which has grown  in recent years and often deals with the kind of user-generated content that could be targeted by the PIPA and SOPA bills. Schumer and Gillibrand are both co-sponsors of PIPA, also known as the Protect IP Act, the senate version of the SOPA or Stop Online Piracy Act.

Speakers lashed out against the legislation, calling it an overreaching tool to stop piracy brought by old media industries that are trying to buy laws through lobbying, rather than innovate. They said the danger of the bills could be crippling for New York’s tech community and for the city at large, which increasingly looks to the tech sector as an engine for growth.

“These are tech entrepreneurs who would rather be in front of their computers innovating but they’re out here to save our industry,” said Alexis Ohanian, founder of Reddit. “The Internet is often described as this vague thing but there are real people who use it and it’s a platform for people to get things done.”

Reddit co-founder Alexis Ohanian

Joel Spolsky, founder of Stack Exchange and Stack Overflow said the proposed legislation won’t achieve its goals of stopping piracy and stimulating jobs. But it could have dire effects on the Internet if enforced.

“This fundamentally breaks the Internet,” said Spolsky of the legislation. “A lot of the new job growth here is from the Internet in the tech industry and a lot of that is user-generated content. It’s technically impossible to police that content perfectly. The idea that you can take down an entire domain name with all the collateral damage is overkill. It’s a nuclear option.”

Brad Burnham, a partner at Union Square Ventures, said the vagueness of the bill could hurt investments in start-ups, who may get caught up in the enforcement of piracy.

These bills, “are very broad and poorly worded and designed to sweep up as many companies as possible,” he said. “I believe a lot of companies will be affected.”

Clay Shirky, an NYU professor and technology author, said SOPA should be labeled the “First Amendment Sunset Act,” because of the way it affects Internet user’s ability to speak freely. He said the old media industry is trying to create a chilling effect that ultimately discourages free speech and debate.

“What they’re (senators Schumer and Gillibrand) saying to us is this: everyone’s got a choice, the Internet, the First Amendment, corporate control of public speech. Pick two,” he said.

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Murdoch Slams Obama For Supporting "Silicon Valley Piracy Leaders" [Sopa]

Posted by on Saturday, 14 January, 2012

Sinde Law brings SOPA-like restrictions to Spain

Posted by on Wednesday, 4 January, 2012
The Spanish government has passed legislation aimed at cracking down on websites illegally sharing digital content. Called the Sinde Law, it will create a new government commission that Spanish right holders can engage when they feel that a site is illegally distributing their content. After an alleged infraction, the commission examines the complaint and determines if, under the new statute, legal action is necessary. Should a site be found in violation, the case is passed to a judge and the decision is made either to shutter the offending website, take action against the site’s service provider or dismiss the complaint altogether. The BBC reports that the entire process, from first report to final decision, should take no more than ten days. Open internet activists have voiced concerns about the breadth and implications of the law. United States residents will recognize many of the arguments for and against the Sinde Law in light of the SOPA Act (Stop Online Piracy Act) debate that’s been raging here in the United States for several months.

Sinde Law brings SOPA-like restrictions to Spain originally appeared on Engadget on Wed, 04 Jan 2012 05:03:00 EDT. Please see our terms for use of feeds.

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