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The ever present mobile phone has grow to be an integral part of our day by day lives; corporations across the board have recognized this trend and have taken to mobile advertising in an enormous way. This is sensible too; contemplating the fact that penetration of the cell phone out there increases day by day. More and more Indians are going to the neighboring cell shop so as to choose up the latest in cell technology.

With the profusion of cell technology there has been a growth in cellular promoting in India. Increasingly more companies are utilizing strategies like Bulk SMS to send their message across within the cheapest method possible and as successfully as possible.

SMS or brief messaging service was introduced in Finland manner back in 1991 on the GSM Standard. Since then it has developed by leaps and bounds to now when there are about 2.4 billion active users messaging like crazy. Bulk SMS Service is the most cost effective technique to get the message throughout from level A to point B without sacrificing on effectiveness. According to a current estimate seventy four% percent of all cell customers have entry to this service.

Marketers have taken to Cellular Promoting in a big means because of it being a {two} means communication channel. Such commercials have a built-in interface that enables the cellular consumer to ship their response immediately, making it a useful device for the entrepreneurs, to evaluate the effectiveness of their message. Relying on the response received, the company can make appropriate modifications within the advertising message, helping them to get their message across more effectively.

However, this form of promoting is still in its nascent stages, as it is still not clear whether or not mobile phones based mostly on cellular backhaul will prevail or those based on WiMAX hotspot. This explains why the share of cell advertising stands at a miniscule 1% of the total international promoting market as of now. Nevertheless, optimists within the business predict that industry will develop to 8.7 billion Euros by 2014. Bulk SMS is predicted to garner a major chunk of the market.

SMS Service helps businesses to communicate simultaneously with a big viewers, for e.g. customers, channel members or employees. It is the least expensive and best approach of placing the message across to massive groups of people. This service may also be used to spread consciousness about a new product. A begin- up company can leverage this method to compete with bigger companies with more sources at their disposal. This technique of advertising may also be used by the company in new scheme promotions, educating the existing consumer about product upgrades and new features.

Small firms may also use this method for generating gross sales utilizing new age marketing methods like information-mining and the like. Often, small firms should not have the sources to tackle greater firms due to lack of resources resulting from which they might weaken and die. Bulk SMS service helps them to advertise their product in an effective method with out having to pay exorbitant amounts.

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Just before so-called “content farm” Demand Media went public in January at a .5-billion valuation, Google said that it was planning to make some changes to its search algorithms to clamp down on the profusion of low-quality results from content farms. Last night, the search giant finally rolled out those changes, and they appear to be a dagger aimed directly at the heart of companies such as Demand, whose stock tumbled on the news. The content company maintains that it won’t be affected by the new algorithm, but it seems clear that Google is upping the ante in the content-farming game.

Google hasn’t specifically said that the changes are aimed at content farmers — in fact, the term doesn’t appear anywhere in its blog post, which simply refers to “low-quality sites” — but Search Engine Land says the rollout is almost certainly aimed in that direction. According to Google, the changes affect about 12 percent of the company’s search results, which is a fairly large proportion for such a change, and an earlier revision last month targeted so-called “scraper” sites, which simply copy content verbatim from other sites. Google’s statement in January said that action would be taken against both scrapers and content farms, so by the process of elimination this algorithm change seems likely to be directed at content farmers.

So why is Google being so coy and not calling these changes an attack on content farms? Perhaps because the whole term “content farm” is problematic — not just in the sense that it is difficult to define, but problematic for Google, since sites like Demand Media run a lot of Google advertising (although the company says this plays no part in whether it cracks down on their results). GigaOM Pro analyst David Card and I looked at the content-farm industry in a recent research note called Content Farms: The Players, the Benefits and the Risks (sub req’d), including the challenges of dealing with Google, and I also discussed the need for Google to take action against content farms in a related paper (sub req’d).

Demand Media — which is adamantly opposed to the term “content farm” — maintains that its content is high quality enough to escape Google’s crackdown. After the search giant announced the coming changes in January, founder and CEO Richard Rosenblatt said that Google’s comments “were not directed at us in any way.” And on the Demand Media blog, it responded to the latest changes by saying that:

As might be expected, a content library as diverse as ours saw some content go up and some go down in Google search results… It’s impossible to speculate how these or any changes made by Google impact any online business in the long term – but at this point in time, we haven’t seen a material net impact on our Content & Media business.

When it comes to the latest changes and their effect on content, the stakes are high for all content-production companies — including Yahoo’s Contributor Network (formerly called Associated Content, which was acquired by Yahoo last year) and other sites such as Suite101 — but they are arguably highest for Demand, which went public based in large part on the value of the content created for its eHow platform and related sites. Among the risks it detailed in the “risk factors” section of its securities filings prior to the IPO was the possibility that Google could make changes to the way it handles and ranks content, and that this could negatively impact the success of eHow.

Now, investors will no doubt be paying close attention to the effect of Google’s changes — and they seem to already be skeptical about Demand’s insistence that this won’t change anything, since the stock dropped by more than 5 percent after the Google news.

Related GigaOM Pro content (sub req’d):

• Content Farms: The Players, The Benefits, The Risks
• Demand Media — Search Spam or the Future of Content?
• Google Needs to Fix Its Spam Problem Even If It Hurts

Post and thumbnail courtesy of Flickr user Armchair Aviator

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GigaOM

How’s your transportation now-a-days? Are you going to work in a contemporary ride, or are you puttering along in a jalopy? Well, if your motor vehicle isn’t precisely up to par recently, you do have a few choices at hand. Presently there aren’t just a profusion of fine rides to pick and choose from, but there are also a range of sources to find one. Perhaps you’re browsing for that brand-new Porsche 911 turbo to tear up the streets with, or that BMW SUV to better match the family outings. Regardless of your cost range and desires, you can discover cars to suit your busy life. It’s time to get hooked into the web, folks. You can search for brand-new cars in mere seconds.

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Make sure to do a brand-new motor vehicle search for the lowest costs on-line before taking the mere word of a motor vehicle seller. This bit of research will definitely pay off in the end. You want to find that motor vehicle you’ve been looking for, but not bust the bank along the way.

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The Light Peak technology sends signals with infrared light over optical fibers.

(Credit: Intel)

SAN FRANCISCO–Intel unveiled technology called Light Peak that it hopes ultimately will replace the profusion of different cables sprouting from today’s PCs with a single type of fiber-optic link.

Dadi Perlmutter, the newly promoted co-general manager of Intel’s Architecture Group, demonstrated Light Peak at the Intel Developer Forum here and said components for the technology, though not Light Peak-enabled PCs, will be ready in 2010.

“We hope to see one single cable,” Perlmutter said, adding that one thing getting in the way of smaller laptops is the profusion of cable ports around the systems’ edges.

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Originally posted at Deep Tech