Based upon the 30 billion public social activities we are delivering each month, I can confidently state that the largest companies in the world are in process of figuring out how they can incorporate public social conversations into their daily business operations.  From supply chain management to PR crisis management, the role of public social data in the enterprise is no longer framed around the question of “why does this data matter?”  That said, we are still in the very early stages of corporate adoption and there are plenty of unanswered questions for most companies.   Once enterprises get past asking why this data is important, the next obvious question to address is: which public social data is best for performing business analysis and decision-making?  Facebook?  Twitter?  Google+?, WordPress (see disclosure below)?

We’ve been trying to help our customers answer the “which data” question for the last couple of years by providing anecdotal insights via examples we’ve seen across the industry. Although this approach has provided reasonable guidance, we’ve recognized for a while that there was an opportunity to take a more systematic, research-based approach to answering the question. This summer, we hired a Data Scientist to help us analyze and understand the data needs across various business use cases. The early results suggest that there are at least two key attributes that play a role in answering the “which data” question — reaction time and depth.

Reaction time

From the launch of the next gadget to the death of Osama Bin Laden, significant portions of social conversations are based around events. By analyzing social conversations around specific events, results quickly emerge illustrating that some social networks have faster reaction times to events than others.  For example, we looked at the social conversations happening around Netflix on October 25^th, which was the day after Netflix announced their most recent earnings.

As you would probably guess, Twitter reacted quickly to the news that Netflix opened down significantly. You can see from the chart that peak Twitter conversation happened within moments of the market opening and quickly trailed off.  Studying other conversational data sources such as WordPress it is clear that the overall reaction time was slower as compared to Twitter and the area of the conversation curve was much greater.  As you would expect, the reaction time for blog comments from WordPress significantly trailed the blogs themselves. It is interesting to note that peak Twitter activity corresponded to the opening bell where WordPress comments peaked well after the market closed.  I’m highlighting a very compressed event here, but we’ve studied enough events to see that these curves hold for slower developing events too such as political elections.

One other aspect of social sources as they relate to reaction times is whether an event was an expected event or an unexpected event.  The reaction time curves behave differently between a hurricane (expected natural disaster) and an earthquake (unexpected natural disaster), but I’ll have to save the details of this for a future blog post.

Depth

The amount of content that can be analyzed for insights across public social conversations varies significantly by source.  One of the key benefits of a source like Twitter is that the reaction times are fast which is great for business use cases requiring early signal detection.  However, the amount of content you can analyze for deeper insights on a single tweet payload itself is relatively concise.   On the flip side, sources like blogs, forums, and videos are more likely to be rich in opinion, sentiment, and engagement. In our Netflix example, Tweets such as “NFLX gaps down 35% on open!” tell you what happened, while blog posts like “How Netflix Lost 800,000 Members, and Good Will” have the deeper analysis to tell you why something happened.  Measuring depth is non-trivial, but there are lots of ways to get a feel for the depth of a network.  For example, one simple way to get a reasonable level of accuracy is to just look at the byte size of the various social activities.  Another way to gauge depth is to look at the area under the reaction time curve.  The bigger the area, the more likely you are to get a wide range of views and perspectives.

Mixing the perfect social cocktail

Which public social data is best for performing business analysis and decision-making?  The answer: it depends upon the business use case.

PR crisis management is typically very dependent on ultra fast reaction times so a source like Twitter can be great for early signal detection of a potential problem.  The same company might also be analyzing different public social conversations to inform their product development roadmap.   Millisecond reaction time for product development use cases isn’t typically a necessity.  In fact, a company may prefer in-depth analysis of historical conversation data over realtime conversations in order to make decisions about future products.  A far more important component for product development is the insight that can be gained from analyzing deep social conversations, opinions, etc.  One thing is clear from our early exploration; very few business use cases can be served completely by a single source of public social data.

Lots more work to do

This is just the beginning.  We are continuing to explore the role of different social data sources across different use cases.  Reaction time and depth are two important components, but we also recognize there are plenty of other variables to consider.  As we discover more we will continue to share our findings.  Our goal is to help businesses understand the appropriate social cocktail for the use cases they need to support.  Stay tuned …

Chris Moody is the President and COO at Gnip, a realtime social media data delivery company. He serves on the National Technical Advisory Board of Year Up, is an advisor to several technology startups, and is an active TechStars mentor.

Disclosure: WordPress.com is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.

Image courtesy of Flickr user aoife mac.

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• Finding the Value in Social Media Data
• Connected world: the consumer technology revolution
• Dissecting the data: 5 issues for our digital future

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If you are interested in the world of Jackson auto darkening welding helmet and would love to learn more, it is time to read on

Welding is almost constantly required at some stage in most metallic fabrication jobs.Without an auto darkening welding helmet, these welding tasks can transform into cluttered, hard, and even hazardous.Stating the obvious, welding without a welding mask is extremely ill-advised but also welding with just regular colored glass mask can be ineffective. An auto darkening welding helmet will take care of these two dilemmas. Discover more on Lincoln auto darkening welding helmet here.

A fundamental helmet doesn’t adjust the tint to brightness.The downside to this is the fact that only high density light is viable. Welders usually flip up their helmets when not welding and then need to push it back down when performing welding labor.This may be time consuming and at times welders perilously neglect to flip down their mask although welding. An auto darkening welding helmet may be just the remedy for this kind of issue.the opposite is true.|The helmet’s filter adjusts to the light within the room for the best view.|The visor on the helmet automatically changes to the light within the room.}

Auto darkening welding helmets are readily available in various brands.Solar energy powered helmets are offered by numerous companies. This uses the light within the room as a source of power to darken the helmet. The benefit is that when the light is brightest the power is available to darken the helmet’s lens.

An additional feature provided is the ability to adjust the lease sensibly. By adjusting lens sensitivity, the user can control how much light is seen at a given time.Generally, the reaction time for one an auto darkening welding helmet is instant, but several give a delay adjustment so the user can discover his welding point before needing the tint.

You will find many different styles offered by Sperian ($150 – $300) including a Harley Davidson version. K570 is a typical helmet model which is made by Sperian.This helmet may be darken manually or automatically and is solar powered. It retails for about $250 at most locations. $250 is the average price at most retailers.

Hobart makes a lot more eccentric versions of the auto darkening welding helmet.These models tend to have a lot more colorful designs and range from $80 to $300. Their 770650 Bonehead XVS model has numerous skull artistry painted on the sides and front.The reaction time of this helmet is one twelve thousandths of a second. The response time is 1/12,000 per second on this helmet.This battery powered helmet is available for approximately $150.

A top of the line end auto darkening welding helmet is made by Miller.Miller has a model with comparable design characteristics as a Hobart brand helmet.The Miller 227188 makes an exceptional helmet that has a camouflage design and with a 30% larger viewing glass.The reaction time for this model is one twenty thousandths of a second, and sells for about $300. This model has a 1/20,000 per second reaction time and sells for $300 a lot more or less.

Anyone who wants to weld wants the proper welding helmet to protect the eyes and face from dangerous ultraviolet waves.A fantastic method to avoid neck stains from nodding their head up and down from flipping there helmet off and on, is with an auto darkening welding helmet.

Appliances are considered an investment at home especially that they come with a price. These precious appliances of the homes are computers, kitchen electronics, and the most well-liked of the media set – television.

In buying your television, it is not enough that you merely pick based on its size or on how awesome its exterior is. There are more technical factors you should realize in order to acquire the best acquisition on TV. Let me present you those five things you ought to understand in advance about them.

Response or Reaction Time
The standard response or reaction time for liquid crystal display or LCD TV, as we know it, is about 8 milliseconds or equal to 60 hertz refresh rate. Response time determines how immediate a pixel on the screen changes its color, as from black to white. A quick reaction time produces clear image displays even on fast-moving films on your monitor.

The explanation why some TVs get fuzzy or crop judder or sudden jerk is because they have slower refresh rate. They fail to produce a superior coverage of a show like a sports tournament like the Grand Prix. What they somewhat show are “motion lags” being not capable to maintain with the swift of motion of event.

Previous televisions has 16 milliseconds reaction time as a standard. But with the expanding technology, present manufacturers are skilled to make LCD TVs with a quicker reaction rate of 8 milliseconds or 120 hertz. But of course, these new models cost a little above the normal ones.

Television Resolution and Picture Quality
Together with response time, you should also find out your televisions’ capacity to display quality pictures or resolution. The resolution will determine how the details of the images are being displayed compared with other images in the screen. This is the cause why most people turn now to High Definition TV or HDTV as it produces excellent images than the Standard Definition TV.

Television Flexibility
Other manufacturers on the other hand add more functions on TV like more video and audio input and output for more fun at viewing. You get to enjoy more at watching films in digital versatile discs or DVDs and Blu-ray discs which are high-end technologies for film storage. With these added features, you can fix your camcorders or game consoles on your TV so that you can view and play with more visual amusement and convenience.

Manufacturer Warranty
Aside from learning what it takes to be a good television, we should also understand what it takes to look after them as an asset.

Most TV manufacturers offer a TV warranty service for customers to provide a maximum user satisfaction. TV warranties cover damages resulting from the potential technical problems of TV itself but not on damages resulting from misuse of the owner or accidents. Warranty covers apply for 12 months for most LCD TVs and will be longer for newer TV models. So if your TV is one of the state-of-the-art models where only experts has the intelligence to handle it, it would be better if you ensure a warranty for your TV.

Personal Maintenance
Televisions will live longer if it’s being taken cared off well by its users. You can do simple maintenance by never allowing your TV to be placed under heat and moisture, or else, proper display will be ruined. Also, put your TVs away from filthy places or in locations where it is prone to being poured of liquid substances to avoid electronic malfunction inside the product. The insides of your LCD TV is composed of sensitive electronic parts. Exposing them to accidents may lead to the demise of your new acquired TV.

To get the best buy for your television requires a great deal of circumspection and a considerable amount of technical knowledge. Think well starting from the pre-purchase up until the post-buying issues like maintenance and repairs. Being one of the valuable things at home, owning it surely requires careful use.

Vizio 3d TV is one of the major revolutions in entertainment since the Tube went from black and white to color. Click on the link for an in-depth product reviews and articles about 3d televisions. All the best 3D TVs reviewed in just a couple of mouse clicks.

If you are shopping for a new GPS system it helps to know what you are doing. You will avoid being taken for a ride if you take the time to shop smart. You ask how to shop smart when looking for a new GPS system? Are there specific decisions you will need to make? What kinds of things do you need to worry about? Are there things you need to look out for to avoid getting a crappy product that doesn’t work like you need it to? We will talk about a few of the things you need to consider before buying a new system. First you need to figure out what kind of GPS system you really need. There are systems that have a variety of choices. Some are best on long distance car trips. Others are designed for walkers. Yet, others are really excellent for driving around the city and navigation. There are even some that work optimally for sea-going boats. So what kind of system do you need? Out of the choices of systems, which one will suit your lifestyle the best? Take a look at what you want to use the system for and then start shopping for a system that caters to that need.~Are you particular about the instructions you are given? Do you prefer to speak to a human being when you are traveling who can follow along with you? Or are you ok with a computerized voice reading the information from a digital map pulled from a satellite? This is a very important decision to make. Those GPS units that give you access to a live person are definately more expensive but also more reliable when you are lost or have missed your turn. You will receive real time instruction from these live people. At the same time, if you don’t mind getting pre-loaded instructions from a computer, that type of unit can save you a lot of money. It really depends on your reaction time and what makes you feel the most comfortable.~Don’t buy the first GPS you spot in the store. Not all systems are created equal, especially in terms of price. You could be amazed at the immense pricing difference on GPS systems. Each system can vary from hundreds of dollars to more reasonable. Take a close look at the different places you can get the unit you want. Shopping around is the best way to ensure you are getting the best deal. You may be able to get a good deal by playing these retailers against one another.} Which attributes seem the most critical to you? Do you desire to have something that will display a detailed map? Do you have a hankering to get something that will speak to you? Are specific language capabilities a requirement for you? Do you yearn to be able to speak to it and have it comprehend what you are saying? Do you want it to be compatible with other systems? Do you fancy street viewing? Every GPS system has a range of different facets to offer. You need to figure out which features are the most important to you and then shop for a system that has those features installed. If you looking for HD 555 headphones to use it with your GPS system – go to my blog. Be sure to look for good return policies, warranties and money back guarantees. You of course want to be ableto fix or replace your unit if something goes wrong. The last thing you need is to have to wade through a bunch of paperwork and red tape to have your system repaired or replaced in a timely manner. It is important to avoid a bad warranty to keep from having to just trash a broken system and buy a new one just because the store you purchased it from didn’t have a good enough return policy. You will want to remember this especially if this is your first attempt at working with GPS units. Finding a GPS system that is suitable for you isn’t very complicated. Once you’ve identified what you need, it’s fairly straightforward. As you become more familiar with the different types of systems on the market, you’ll find it easier to make your choice. This will make shopping for your GPS system a task you enjoy!

Toshiba 19CV100U 19-Inch 720p LCD/DVD Combo TV (Black Gloss)

• 18.5-inch LCD HDTV with 720p HD resolution with integrated slot-loading DVD player on the side–plays standard DVD and CD discs plus DVD-R/RW
• DynaLight backlight control adjusts for deeper black levels for higher dynamic contrast and more realistic picture
• Photo Frame capability for showing off your digital photo slideshows; USB connection for playing MP3 digital audio
• Inputs: 2 HDMI, 1 component, 1 composite, 1 PC, 1 USB, 1 optical digital audio output, 1 headphone jack
• Includes removable stand; measures 19.93 x 14.4 x 8.46 inches with stand

19 inch LCD/DVD Combo TVAttractively designed and offering 720p high-definition viewing, the feature-packed, affordable 19-inch Toshiba 19CV100U LCD HDTV (18.5-inch diagonal screen size) is an all-in-one entertainment package that’s great for any room in your house thanks to its integrated, side-loading standard DVD player.

The Toshiba 19CV100U with slot-loading DVD player on the left side (see larger image). Perfect for use as your main television, the CV100U Series features Toshiba’s DynaLight dynamic backlight control for deeper black levels, and two HDMI digital inputs for simple high quality connection to cable/satellite boxes, DVD players and more. It’s also a great choice for kids and family rooms with the CV100U’s Gaming Mode, which offers reduced game control delay and improved reaction time. And the Photo Frame capability with Auto Slide Show is especially useful in bedrooms, dens, and kitchens. Boasting a slimming tapered bezel and attractive front panel gradatio

Rating: (out of 4 reviews)

List Price: $ 299.99

Price: Too low to display

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Japan and its alarm clocks. We just blogged the bizarre Clockman on Monday, but major Japanese toy maker Banpresto’s two new models aren’t too normal either. The company has designed alarm clocks using wrestling and boxing gongs as the design motif. The idea actually kind of makes sense but is cruel at the same time.

The way both devices work is that first a referee’s or broadcaster’s voice tortures you with a count down before the bell rings. The only way to stop it is to hit the clock within ten counts in the boxing version or three counts in the wrestling model (with the small hammer you see on the pictures). Otherwise the bell will go on ringing and ringing. The idea is to test the user’s reaction early in the morning.

Banpresto will start selling both version in Japan in the middle of next month. You can get both the boxing and wrestling model shipped to addresses outside Japan over at Geek Stuff 4 U for $49.84.

Via Akihabara News