What can be said about the latest Eye-Fi SD card that hasn’t been said about every other iteration? The Pro is just that, a Pro. With support for RAW files, Ad Hoc network support and Selective Transfer, the Eye-Fi Pro is perfection.

Using the Eye-Fi Manager, it took all of three minutes to get the Pro up and running on my Mac. Setting up an Ad Hoc network to my Mac was simple enough that a donkey could do it. From the wireless network dropdown list, select the “set up ad hoc network” option and create an ad hoc network. Once you’ve done that, refresh the network list, select your new ad hoc network and configure the Pro to recognize it going forward. Switch back to your wireless network and you’re done.

DSLR users can now shoot in RAW or RAW+ and have those images directly upload to their respective desktops/laptops over Wi-Fi. Eye-Fi creates two separate folders for RAW images (7-6-09) and JPEG images (July 06, 2009) with differing date formats.

Rather than uploading every single image or video that you capture, the Selective Transfer mode utilizes your camera’s protect function to identify which images to upload and which ones to leave. It’s dead simple. Protect the images you want to upload and then Eye-Fi takes care of the rest.

The Pro, as I’ve said before, is a dream come true — but at $150 it’s tough to justify such a purchase for a slow 4GB SD card. However, it also automagically uploads to your photo sharing site of choice and supports Ad Hoc networks. In a pressure-filled situation, like a live blog, the Eye-Fi Pro is a required gadget in a blogger’s bag. I’d throw down $150 clams for one, but I have the luxury of expensing it back to the big guy.

Eye-Fi Pro [Eye-Fi]

I think I speak for every camera nerd out there when I say, Hallelujah!!! It’s about damn time Eye-Fi released an Ad Hoc enabled SDHC card. Live blogging will now be 100x easier.

The 4GB Eye-Fi Pro now supports RAW files on top of pre-existing support for JPEG and video files. Geotagging and Hotspot access are available on the Pro model as well. The Eye-Fi Pro is available now on Amazon and Eye-Fi for $149.

But that’s not all. Eye-Fi also announced a new feature, Selective Transfer, that lets you pick and choose what gets uploaded.

Using the “protect” or “lock” feature in the camera’s menu, users can select which files to wirelessly upload. Any “protected” photo will automatically be uploaded, and all photos will remain on the memory card until the user manually deletes them. Selective Transfer is free, and available now for all Eye-Fi card users through the Eye-Fi Manager.

On the Eye-Fi Connected camera front, the following cameras are all Eye-Fi Connected: Nikon D5000, Nikon D90, Nikon D60, Casio EX-S12, Casio EX-S5, Casio EX-FS10, Casio EX-FC100 and Casio EX-Z29.