Accessing these new markets is not trivial. But by understanding the landscape and taking the right approach, it’s easier than ever before.

China is the biggest opportunity, and yet so few people understand the market. Internet giants like Groupon and Facebook take the region very seriously, because they see the upside. But most midsize and growth-stage companies wait too long make a market entry into Asia.

Hopefully some of this information can be helpful to you as you make your own way, and make your argument internally – to your executives, your team, your clients, and your partners. Here’s the current landscape in China, and how you can succeed there.

Millionaires and Luxury

Did you know that China, India, Brazil, and other rapidly developing countries are now home to the world’s top consumers? Beginning in 2007, emerging economies overtook U.S. consumption for the first time, equaling 32% of total world consumption compared to 28% in the U.S. Ignorance can indeed be bliss.

China is the elephant in the room. It now has over 950,000 millionaires, with an average age of just 39, 15 years younger than their Western counterparts. Most people are astounded by this fact.

The exponential growth in personal income within these countries has driven this shift in global purchasing power. Merrill Lynch reported that in 2010, the number of wealthy people in the Asia-Pacific region exceeded that of Europe for the first time, with much of this growth being driven by China and India.

Going global in Asia, and China specifically can be intimidating because of language, custom, and government. But the rewards are there for the intrepid, and clever.

China has a reputation in the US for mass-manufactured goods, and commoditized electronics. But that stereotype no longer holds true.

With a 20% increase in awareness of luxury brands in 2011, Chinese are also getting a taste for the finer things in life. China’s wealthy are creating a sales boom in business jets, accounting for 25% of Airbus’ total sales for 2010.

The size of the global middle class there is growing at an even greater rate. It’s expected to more than double to 3.8 billion by 2020 and to reach 4.9 billion by 2030. The vast majority of this growth —85% — is expected to come from Asia.

What’s not to like? If you’re going to do business outside of the US, you might as well strike out where the upside is worth the investment.

Why you can pull it off: if you are a luxury good maker, whether that’s consumer goods, software, or anything in between, you can ride the high demand of those 950,000 millionaires. If you’re looking to make an entry to China, focus on the high end of the market, and the high end of your product portfolio.

Size Matters (And China Is Still Growing)

Asia now has nearly a billion Internet users, too — almost half of the world’s total, and more users than Europe and North America combined. China, emblematic of this trend, is first in Internet users by country, with 485 million users.

That’s more than the combined populations of the U.S. and Japan, who happen to be second and fourth on the list. But while more than 75% of Americans and Japanese are already connected to the Internet, only 36% of Chinese are online.

That’s over 800 million Chinese still waiting to get connected.

And it means that your investment in China will pay off even more over time. On top of what you can accomplish today, the market is still nascent.

Why you can pull it off: today, you might only get a small little foothold in China – it absolutely is difficult. But stick with it, because there are 800 million people who are about to come online in China, and that small toehold will become a foothold, and that foothold will become a serious and lucrative presence. Stake your claim now, and start building long-term relationships with partners, suppliers, and local marketing agencies.

The Language Itself Is Skyrocketing

The English language is destined to lose its stranglehold on the Web, that much is known, and obvious. Over the past ten years, growth of non-English speakers on the Internet has lapped that of English speakers.

But, most people think that Spanish language support is the logical next step after English, due mostly to the fact of to prevalence of Spanish in North America, and the familiarity with the language many of us already have.

As it turns out, the number of Chinese speakers using the Internet has increased 1200% in the last decade. That number alone makes up nearly a third of all people online.

Spanish isn’t faring poorly, mind you – the number of Spanish speakers online has increased 700% in the same span. But that’s half the increase as compared to Chinese.

Again, the unfamiliar is, despite everything else, the biggest opportunity.

Why you can pull it off: translation and localization have made great strides in the past 3 years. It used to be that you had to either hire a local person FT to get high quality work, or take your chances with a low-fidelity solution like Google Translate. Today, you can have your cake and eat it too with human, high-quality translation but executed at scale. Crowdsourcing and the Programmable Web (read: API’s) have moved us considerably forward, and a lot more is possible today, even if you’re on a budget.

Mobile Is The Great Equalizer

We’re very sophisticated in the US and the EU in building mobile applications – our UI/UX, our leveraging of external data, and our cultural savvy have created a lot of highly innovative companies with large users bases, in short periods of time.

And in many cases today, we offer mobile apps before we ever think about building a Web app.

Take that and multiply the mentality and the ultimate effect many times over, and then you’ve got China. In China, mobile is king.

Increased access via mobile devices is helping more and more people get connected. In 2010, there were over 800 million mobile Internet users, and by 2013, mobile access is expected to overtake desktop access.

Growth of mobile Internet use is expected to be especially strong in Asia. The number of users in the region connecting to the Internet via their mobile devices is expected to reach over 1.4 billion by 2015.

Robert Laing is the CEO of myGengo, the going global company that offers human translation at scale. Before founding myGengo, Robert led Web teams on projects for clients such as Last.fm, Unilever, Nissan, Deloitte and KPMG. Robert has lived and done business in the UK, Australia, Belgium and Hong Kong. Follow him on Twitter here.

Image courtesy of Flickr user flickrsven.

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In a stiff hiring environment like this, once-uncommon perks like free lunch, snacks, massages and foosball tables are practically required. How can a startup, or even a larger tech firm, attract top engineering talent? Here are a few ways that companies are trying to set themselves apart:

• Matchmaker, matchmaker: Anyone who applies for an engineering position at online dating site Zoosk between August 3 and September 30 and gets hired will be put into the running to win a date with either Samantha or Steve, two actors who starred in recent Zoosk TV commercials. Zoosk says it will cover all of the costs of the date, including a round-trip flight to Los Angeles, a chauffeured limousine and dinner. Sure, it’s gimmicky, and it plays into the stereotype of the dateless programmer — but it does sound like fun.

• All vices welcome: Remember the days when hosting an open bar was enough to get a roomful of tech industry talent? Nowadays, event organizers have upped the ante significantly. Take the super luxe party Silicon Valley event planner 50Kings is throwing the night before the Techcrunch Disrupt conference opens in September. From the invite: “We’re taking over the home of a prominent member of the Paypal Mafia and turning it into our very own private casino. Real tables, pro dealers, cocktail waitresses, strict security and high-stakes play. Serious tech players are flying in from Seattle, LA, Las Vegas and we even have an RSVP from an NBA All-Star. The party is on us, but there is a significant minimum table commitment.” Work hard, play hard, indeed.

• Entrepreneurship 101: It seems counter-intuitive, but several startups have taken to providing their employees with classes on starting their own companies. The New York Times has reported that real estate website Redfin gives regular classes on entrepreneurship at its headquarters in Seattle. Similarly Jack Dorsey, Twitter’s co-founder and the current CEO of mobile credit card processing startup Square, gives his employees regular talks on topics such as how to raise venture capital. The thinking is, savvy engineers are likely to get the itch to start their own companies. Giving them the tools to learn how to do so in house may entice them to keep working as employees for as long as possible before they strike out on their own. And in this environment, whatever keeps engineers on your team is a good thing.

Of course, nothing lures in potential employees quite like cold hard cash. Financial incentives such as high salaries, solid stock option packages and lucrative bonuses are a given — and they’re getting bigger by the day. This infographic from Focus.com provides a great snapshot of today’s salary situation:

Feature image courtesy of Flickr user Tess Aquarium.

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When the average person thinks of a Harley rider, they find a mental image of a leather clad biker wearing a bandana and sunglasses. Though this could be a broad stereotype from the typical Harley rider, it hardly is an accurate description. The image from the Harley rider is seeing that customizable seeing that the especially bike they ride.

Take a stroll by the showroom of any H-D dealership so you will see a diversity of image options. Take leather jackets by way of example. There is the skull jacket with a reflective image of Willie G.® to the back. Consequently there is certainly the Road Warrior 3-in-1 jacket with black on black reflective embroidered H-D Logo. Still just one more selection is the black jacket with the classic embroidered screaming eagle H-D logo. There is also the classic cruiser jacket that sports colored panels to the chest, shoulders and inner arms. Other choices provide the United states Legend and FXRG jackets, just to identify one or two.

Each of these jackets represents the mystique, legend and lore of certainly not no more than H-D seeing that a manufacturer, however the especially models that riders have pledged their loyalty to. A rider in a classic cruiser jacket lets the globe know that they do certainly not belong to the Softail community. By the same token most people would certainly not expect to see a rider wearing a skull jacket cruising down the highway on an Electra-Glide. The next time you see a group of Harley riders out for a ride, take note from the image that apparel lends to the bike and rider. The public will likely be amazed at just how many niche communities you locate in the Harley riding community.

The big spenders – car manufacturers, airlines, retailers and financial services providers – will most likely carry on to spend cautiously on their public relations, advertising and marketing budgets. They may also market attractive discounts and packages which will lure clients to them.Whilst allocating budgets and spend areas is always hard, there’s one area that can’t be skimped on; and in truth, ought to most likely see more efforts set it – that’s employee engagement. Many companies say staff members are their best asset, and however cut budgets from inside communications first simply because it is observed as a good to have. And perhaps this really is an unfortunate stereotype which has entrenched itself over the many years. After all, how can you call staff members your most essential asset, and then inform them the very next day they can’t have coffee at operate any longer due to spending budget.

Companies need to get out of this vicious cycle and recognise that internal connection is a lot more than investing money on the newsletter and intranet. It’s about the activities surrounding the communication that form meaningful employee engagement that can have actual impact on a company. There are endless global case research of how successful and strategic internal connection has verified a correlation between employee attitudes and profits.In addition to the educational value of employee engagement, it is also a easy reality of living a manufacturer in the inside out. If one of your manufacturer guarantees towards the outside globe is client excellence, you require to remember that your workers are in fact your customers, an example of your stakeholder groups, and they should encounter on the inside what you want delivered to your external stakeholders. Housekeeping truly does start in your own home!

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The big spenders – car manufacturers, airlines, retailers and financial services providers – will most likely carry on to spend cautiously on their public relations, advertising and marketing budgets. They may also market attractive discounts and packages which will lure clients to them.Whilst allocating budgets and spend areas is always hard, there’s one area that can’t be skimped on; and in truth, ought to most likely see more efforts set it – that’s employee engagement. Many companies say staff members are their best asset, and however cut budgets from inside communications first simply because it is observed as a good to have. And perhaps this really is an unfortunate stereotype which has entrenched itself over the many years. After all, how can you call staff members your most essential asset, and then inform them the very next day they can’t have coffee at operate any longer due to spending budget.

Companies need to get out of this vicious cycle and recognise that internal connection is a lot more than investing money on the newsletter and intranet. It’s about the activities surrounding the communication that form meaningful employee engagement that can have actual impact on a company. There are endless global case research of how successful and strategic internal connection has verified a correlation between employee attitudes and profits.In addition to the educational value of employee engagement, it is also a easy reality of living a manufacturer in the inside out. If one of your manufacturer guarantees towards the outside globe is client excellence, you require to remember that your workers are in fact your customers, an example of your stakeholder groups, and they should encounter on the inside what you want delivered to your external stakeholders. Housekeeping truly does start in your own home!

Forex Spectrum Links

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Forex Spectrum

The big spenders – car manufacturers, airlines, retailers and financial services providers – will most likely carry on to spend cautiously on their public relations, advertising and marketing budgets. They may also market attractive discounts and packages which will lure clients to them.Whilst allocating budgets and spend areas is always hard, there’s one area that can’t be skimped on; and in truth, ought to most likely see more efforts set it – that’s employee engagement. Many companies say staff members are their best asset, and however cut budgets from inside communications first simply because it is observed as a good to have. And perhaps this really is an unfortunate stereotype which has entrenched itself over the many years. After all, how can you call staff members your most essential asset, and then inform them the very next day they can’t have coffee at operate any longer due to spending budget.

Companies need to get out of this vicious cycle and recognise that internal connection is a lot more than investing money on the newsletter and intranet. It’s about the activities surrounding the communication that form meaningful employee engagement that can have actual impact on a company. There are endless global case research of how successful and strategic internal connection has verified a correlation between employee attitudes and profits.In addition to the educational value of employee engagement, it is also a easy reality of living a manufacturer in the inside out. If one of your manufacturer guarantees towards the outside globe is client excellence, you require to remember that your workers are in fact your customers, an example of your stakeholder groups, and they should encounter on the inside what you want delivered to your external stakeholders. Housekeeping truly does start in your own home!

Forex Spectrum Links

Forex Spectrum , Forex Spectrum , Forex Spectrum , Forex Spectrum , Forex Spectrum

Forex Spectrum

This is far from a Black Friday-special HTiB. First off the system has a $1,799 MSRP and doesn’t come with speakers. That’s $1800 bones for just the receiver/BD player. But at least both units are full-featured.

The receiver half is a 2-zone, 2-source 5.1-channel system with 3 HDMI 1.4 (seriously, 1.4) inputs and one output, along with iPod connectivity via a USB port. It of course has advanced audio processing from Dolby and Denon, and is actually one of the first products to support HDMI 1.4’s Audio Return Channel.

The Blu-ray player is everything you would expect as well with 1080p/24p support, Profile 2.0, and an Ethernet port for connectivity.

Sure, the price is high but chances are Denon will not have any problem moving these units. There are enough people with deep pockets boarding the Blu-ray boat and probably looking to bring the full experience into smaller rooms without the clutter of a full-fledge audio system. The S-5BD fills that void.

So what is the reason the mind has become so important in sports?  As a San Diego sports psychologist I have been priveleged to see first hand why this is so.  First off the stereotype of athletes being big and dumb is false.  Athletes are some of the brightest individuals around.  And the most successful ones use are successful because they know how to use the mind.

Funny thing a lot of athletes come in needing my anger management San Diego practice.  Most of the time this anger stems from their failures in sports.But what I can do is help them turn it around.The way to really help them is to show them how failure begins within the mind.By being able to use their mind more effectively, they can have great success.It has proven itself over time many times.

Once the athlete is truly able to understand the power their mind has they can achieve success.  Most of the time they can achieve tremendous success.It is similar to how things are in life generally.The mind is so important when it comes to taking action and getting results.I take notice of this not just with athletes but also see it in families.  The San Diego family therapist practice I run I have used some of the same principles to help families achieve success.  Success in overcoming whatever family struggles they may be having.  In life and sports a lot of times the key is in your mind.

Usually famous and rich people use limousines. That is the stereotype we have. But nowadays it is affordable and available to anybody and it really makes us feel like celebrities. It is obvious to everybody that people, who ride in such luxury cars have to be treated very well.

Have you ever noticed, when stayed at the hotel, that the guys that work in the first class hotels always prepare themselves for assistance every time they see a very expensive vehicle approaching. And on the opposite, when they see an old not expensive car approaching, they hesitate to assist or even ignore it. So, you feel the difference.

Who wouldn’t love to be treated well and feel important? Unfortunately, people tend to be very judgmental about others. We often are influenced only by an appearance. That is why limousines impress us so much and make us feel better about a person in it without even knowing him or her.

You can become someone when you are in a limo. The feeling of being a celebrity at least for a day can be experienced by anyone. If you hire a limo service for attending a party, meeting, awards ceremony or a conference, you can get recognized by other people. And in order to achieve it, you should find the right limo service. In order to find the quality service among all of the limo agencies around, you should consider a couple of things.

You should choose a limo service with good reputation in the limousine industry. You could ask for some testimonials from your friends who have used the service before. Or you could look for reviews online. Then, after you have selected several limo services, try to visit them to make sure that people, who work there, are friendly and accommodating. Then, check the vehicles availability and make sure they are well maintained and clean. Before choosing the best limousines for your event, check if everything works fine in the limo and all facilities are in good working condition. Ask the prices for limo rental and find out if there are any packages available or special services for your occasion such as champagne or flowers for your wedding. A quality limo service also needs to have all necessary documents and insurance for your security and peace of mind. Before hiring, make sure all the detail of your rental are written down on paper and included to your contract. This way you can be sure, your event will go the way you wanted.

Right now, this very second, you can get super elite car at great price. Visit this limo web site and get everything you need in the limo industry.

It is your direct access to the best limo on the market.

“Your goal is to understand attraction and social dynamics,” Strauss says. “Often the things we’ve been taught by our parents, teachers, and friends fail us here. And logic and attraction, unfortunately, have nothing to do with each other. Attraction is often counterintuitive. When I was learning the game, I did some embarrassing things that seemed ridiculous to me, but they actually worked.”

The key is being willing to step out of your comfort zone and try new things. If you spend all your time in the computer lab, try going to the hippest club in town. If you’re the stereotype of the frat boy party animal, take a chance on a poetry reading. And make sure you talk to people as soon as you arrive, instead of standing alone in the corner. Don’t let a few uncomfortable moments stop you from trying something new. It’s the only way you’ll learn and grow.

Be the Social Center
The second thing is that you should understand that you can improve your dating success. Many of the factors that influence your skill with women are under your control.

“Guys need to understand that looks are not as important as we think they are,” Strauss says. “Women are more attracted to status than looks. And that status is not about money or fame. It’s about a set of behaviors. For starters, it’s about being perceived as the social center of the room. And making sure you don’t come across as needy or supplicating or reaction-seeking around a woman you’re attracted to.”

Be sure to understand that being the social center of the room can have many interpretations, depending on your group of friends and the nature of the room. It doesn’t mean you have to be the drunkard dancing on the bar wearing a pitcher of beer as a hat. If it’s a quiet dinner party, then you should make sure everyone has a good time. If it’s a debate team happy hour, then you should influence the conversation and ensure there are no lulls. In short, being the social center means you strive to make sure everyone, male or female, has a good time in your presence, whatever the setting.

Be Exceptional
The third thing you should do to improve your social life is strive to be the exception. Always be interesting. If everyone other male in the bar is blabbering about fantasy football and how drunk they got last night, then you should talk to women about astrology, whether magic spells are real or psychological, or even the latest fashion displayed on Gossip Girl. Just remember to be different.

“Make yourself more interesting by learning things like handwriting analysis. You can look at her notes in class and say, ‘Oh God, you’re trouble.’ When she asks why, explain it’s because of the large loops in her letters. When she asks for more, tell her, with a smile, you’d like to tell her more, but you don’t trust large-loop people. This is just a random example, but the idea is to learn a skill, and then use that skill as a way to teach someone about themselves and, in the process, display your charming personality.”

Another key way of being the exception is probably the most counterintuitive thing you can do. Conventional wisdom instructs men to plant seeds about how well-matched they are with a woman. “You like sushi?” guys will exclaim. “So do I! That’s awesome. We should totally get sushi sometime.”

The problem with this is that every man does it. So to be the exception, you must go in the opposite direction. Instead of telling her why you would be great together, you should tell her teasingly why it would never work.

“You’re really cool, and normally I would be totally into a girl like you,” you can say. “Too bad I don’t date English majors.” Say this with a bit of a smile, so you don’t come across as rude or dismissive. Or, you could say, “My mother told me to stay away from girls like you.” The key here is that you’re the one guy in the joint who hasn’t approached her on bended knee with visions of your great life together. That makes you the exception. That makes you interesting.

Miscellaneous Tips

Finally, here are a few random tips.

Remember to be non-reaction seeking. Approach a woman because you genuinely like to interact with people and have a good time, not because you want her number. When you approach, your goal is to start an interesting conversation, not instantly whisk her away to a romantic private island.

Pretend that you’re hosting a party wherever you are. Your job is to interact with everyone and ensure they are having fun. This means interacting with men as well. Other guys in the area are not to be feared or showed up. Be cool to them, have fun, show them respect. And instead of being your competition, you can even enlist them in helping you get the girl.

Don’t wait until a woman is alone to say hello. “Most guys won’t approach women if they’re with men,” Strauss says. “But most of the time, those women aren’t even dating the guys they’re with and they end up going all night without other men talking to them. Instead, approach the group and pay attention to everyone there. Respect the men and don’t ignore the friends while you attract the woman who interests you. If you win over her friends, you win her.”

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