Japanese toymaker Takara Tomy claims it has developed a device that can translate what a dog “says” into human language and emoticons in real time. And the so-called “Bowlingual” [JP] isn’t being marketed as a (pure) gag product.

Jointly developed with an acoustics research laboratory and a veterinarian, the Bowlingual works wirelessly (your dog must wear a wireless mic around the neck). Let the device catch noises made by your dog (transmission range: 10m) and it will analyze the “animal language” with a special algorithm before telling you on the LCD screen what was being “said”.

The Bowlingual displays text (in Japanese) and a range of graphics to show what your dog feels, in real-time (there is also speech output). There are around 200 text blocks and icons that illustrate a total of six moods: frustration, joy, sadness etc.

Data can be saved for later analysis. And Takara Tomy even threw in a answering machine function that makes it possible to monitor your dog’s feelings when you’re away.

The Bowlingual will hit Japanese stores on August 23 with a $220 price tag. It’s Japan-only for the time being.

Here is the official promo video: