Wait, this is just now happening? The Pew Project’s 2011 report on mobile devices’ effect on media was published this week; it’s a fascinating read from end to end that reveals a wild swing in the way we’ve gathered news and information as human beings over the past decade, but a couple stats really stand out. First off, the internet has finally overtaken newspapers as a news source, putting it behind just television — and we already know the writing’s on the wall there since the young ones are already preferring the web. And of those web-savvy, voracious consumers of information, some 47 percent are getting at least some of it on the go, either through their phone or tablet (like, say, Engadget’s lovely selection of mobile apps). Mass transit commuters have always been a haven for newspaper-toting businessfolk — but with iPads continuing to sell like hotcakes, not even the subway is safe from the tablet onslaught.

Online news overtakes paper, and nearly half of it is mobile originally appeared on Engadget on Tue, 15 Mar 2011 14:49:00 EDT. Please see our terms for use of feeds.

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Thinking about moving to a brand new place together with your children? If you’re, then you can find a few elements that you need to consider prior to going. Not only will you have to find the proper relocation companies to handle the transport of your items from one residence to the other, but you have to locate a specialist known as a auto transporter so that you can get your cars or trucks to your brand new residence as well. Together with all this, you’ll be in charge of ensuring that your little ones are ok throughout the moving process. This last endeavor could be the most challenging endeavor of all. Luckily, however, you can find a few elements you can do in order to help make the entire process a little bit simpler on all relevant parties.

Initially, you need to realize that your children are going to have a few difficulty with the relocation. Moving to a brand new residence means change, and little ones find it difficult managing change. Therefore, you should be prepared to assist them however you can. This might imply that you simply need to hear them, or you might have to find more imaginative methods for making them feel safe and sound. Also think about elements that they can do to get involved in the relocation. This can get their thoughts occupied and keep them occupied throughout the path of the moving process.

You will discover most elements that little ones can do when moving to help out. Young little ones can get associated with the packaging of their very own toys, or they can help you tag the containers with stickers or unique colored markers. Older children can help out by helping with the younger kids, and they can do a lot more in the way of packaging and getting elements all set for the moving truck to get there. Regardless of what you give them to do, help make sure that your kids take part in the process a few precisely how. Not making it possible for them to be engaged will give them a lot of time to consider the changes and even get frustrated about them.

Regardless of where you are moving to, your little ones are going to need some unique attention and added time to get accustomed to the idea that you are going to depart the location they are familiar with. Provide some time and prepare yourself so that you are able to handle anything that happens to be cast your way. In the end, you and your little ones will be able to help make it to your brand new residence without difficulty.

Because of the automotive industry’s problems with recalls while in the process of trying to battle the poor economy, the people in car dealer marketing have had to become more prepared in terms or who to target for what vehicles and more creative to get people interested in the product. car dealer websites have had to be a lot better more efficient when it comes to being easy to navigate and understand in order to drive customers to various dealerships. Over the past few years, it has been quite entertaining to see how different auto companies have come to target very specific customers with their advertising campaigns. This article gives three different examples of automakers that have the knowledge and ability to narrow their consumer market to a pretty small fraction of total auto consumers, simply through their advertising campaigns.

The Toyota Sienna is very noticeably marketed towards those customers who have families. Their latest television ads star parents, who before they had children said they never wanted a mini-van, now love their mini-van because of all the space and the ability to play movies or television shows for their kids. The commercial even gives a glimpse of the mother having a relaxing moment in her mini-van. So not only is the commercial targeting moms and dads with kids, it has narrowed its market even further by looking at moms and dads who never intended or intends to have a mini-van. Toyota is attempting to make it feel like it is the fashionable parents who drive mini-vans and enjoy it at the same time.

The Mini-Cooper is targeted towards the young, very fashionable market. The mini-cooper targets the young ones who want to have fun with their vehicle and those who want a more personalized experience with their automobile. In large cities, mini-cooper has been able to put up screens that send a personalized message to the individual driving the car as soon as the sign registers that specific car is in the area.

The Nissan Cube is marketed towards the young, ages 16-25, market with its pricing and simply customized features. This automobile can be made personal anyway the driver wants. There is also an Internet component can go to try different seat, dashboard, and outside paint colors. There are also different options in terms of features of the car, like a CD player or built-in satellite radio that is unlike quite a few other automobiles. The pricing on these types of vehicles is set lower than the average automobile to entice the younger people to purchase this kind of vehicle.

It is pretty fascinating to see how each automobile industry is doing market segmentation. With every different kind of automobile, you will be able to see a very clear difference between each when it comes to how the vehicle is branded and sold to customers. Another pretty new example of automakers targeting specific markets is Toyota with the Prius. The Prius is marketed towards anyone who cares a lot for the environment and those who like to be the first to have the latest technology. It will be interesting in the coming years to see how the auto-industry is able to get over the economic downturn and if any of the auto-makers will increase their target market to include more consumers.

By Andrew Liszewski

Realizing that these computers are here to stay, Little Tikes has taken their expertise with building kid-resistant miniature picnic tables and riding toys, and has created the Young Explorer workstation. With a $2,599.99 price tag, the Windows PC with a 160GB hard drive and just 1GB of ram has comparable specs to a netbook, though there’s clearly a tower sticking out the back of the desk. So either you’re paying a premium for the 19-inch LCD display, the included software and all that plastic wrapped around it, or the specs on their website are a little of out of date.

Either way, if you’re worried about the young ones covering your regular PC in peanut butter and/or jelly, the Young Explorer is almost like buying kid insurance for your own gear. Oh, and apparently it also helps kids learn basic computer skills before they even hit school. Now I’ll leave it up to you to decide if it’s more important to foster a kid’s imagination and encourage them to get outside and play, or just get them used to cubicle life at a young age.

[ Little Tikes Young Explorer ] VIA [ 7Gadgets ]

Fellowes’latest line of shredders helps you properly dispose of unwanted papers, CDs, DVDs, and credit cards, without you having to worry about the young ones.

By Andrew Liszewski

Newborns, infants and toddlers aren’t able to trim their own fingernails, because quite simply, they don’t have any teeth! But overly cautious new parents might be reluctant to use a nail clipper for fear of hurting an active or squirming infant. The Buzz B from Zoli, however, is supposed to be a safer alternative to a nail clipper thanks to its oscillating cushioned pads which work like a palm sander, though considerably toned down. The pads will safely grind down a baby’s nails without harming the surrounding skin, and it includes 4 pads of varying textures that can be swapped out as your child grows. $25 available from the Zoli website.

[ Zoli - Buzz B ] VIA [ Apartment Therapy Ohdeedoh ]